Overview
Senior sales role for Abbott Nutrition in Thanjavur, growing Abbott nutrition products by building Health Care Professional (HCP) awareness, confidence and loyalty across a multichannel customer engagement strategy.
What you'll do
- Understand market and category opportunities within the territory to identify market share growth opportunities at the customer and account level.
- Maintain current knowledge of medical and nutritional science, the evolving healthcare landscape and emerging digital trends to sell and educate HCPs about Abbott products.
- Develop and execute multichannel customer engagement plans that generate demand for Abbott brand products and grow recommendation and market share.
- Use customer segmentation, type and behavior information to inform engagement and account management strategies.
- Develop and maintain strong relationships with HCPs at different levels of responsibility and influence, and expand the customer network.
- Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge of the role of nutrition in patient quality of life and of Abbott products' role in quality nutrition, through consultative selling.
- Define and deliver the Unique Value Proposition from the HCP's perspective by uncovering the needs and priorities of individual HCPs through multichannel touchpoints.
- Deliver consultative sales calls from the HCP's and patients' perspective, anticipate and manage objections, and gain clear commitment to recommending Abbott products.
- Establish target customers and develop customer plans to achieve coverage, frequency and call rate objectives.
- Implement customer segmentation, identify new leads and customers, and report daily activities in a timely manner per the SFE SOP.
- Use digital and omnichannel data and insights to refine HCP profiles and select engagement activities that fit each HCP's needs, preferences and goals.
- Collaborate with cross-functional teams (Marketing, SFE, CRM, etc.) on patient nutrition education and a consistent end-to-end customer engagement experience.
- Measure progress against customer and account objectives per the account plan and take action to meet targets and KPIs (monthly, quarterly, annually) as assigned by the Sales Manager.
- Act in alignment with compliance and regulatory expectations.
What you'll need
- Graduate in science or pharmaceuticals/nutrition.
- Minimum of 2 years' experience in the Pharma or Nutrition industry.
- Excellent product knowledge, able to translate it into effective in-clinic performance.
- Good understanding of nutrition science.
- Ability to establish, connect and develop contacts and relationships with ease.
- Knows his numbers well and is a good team player who collaborates where possible.
Details
- Location: India, Tamil Nadu, Thanjavur.
- Work mode: Remote.
- Travel: Yes, 75% of the time.
- Work shift: Standard.
- Significant work activity: continuous standing for prolonged periods (more than 2 consecutive hours in an 8-hour day).
Read the full description and apply on the company’s own careers page.