Senior Search Lead

Overview

The Senior Search Lead will define and execute a search-led strategy for a global EdTech business, driving new paid learner acquisition through high-performance SEM and analytics.

What you'll do

• Drive core client KPIs focused on ROAS, New Paid Leads (NPL), and FTCOF/Enrollment.
• Oversee daily optimization of search engine campaigns to maximize reach and efficiency.
• Develop strategic guidelines for campaign optimization and keyword expansion.
• Manage budget allocation and bidding strategies for high-intent search terms.
• Optimize the full new user acquisition funnel from intent/course discovery through enrollment and re-engagement.
• Supervise and mentor a matrix team of 2–3 members.

What you'll need

• 8+ years of SEM experience.
• Advanced expertise in Search Engine Marketing (SEM) and performance-based student acquisition.
• Experience with AdTech/MarTech solutions (e.g., Google Marketing Platform, Bing, Apple Search).
• Experience managing, mentoring, and upskilling search teams in a matrix organization.
• Project management experience, including building project plans and managing stakeholders.
• Strong written and verbal English skills.
• Ability to translate business objectives into actionable search tactics impacting ROAS and FTCOF.

Details

• Location: Mumbai.
• Employment is tagged as #LI-Hybrid.
• This role reports to the Client Lead for the EdTech account with matrix reporting to the Global Client Lead.