Senior SEO Specialist

Overview

Own and run SocialPilot's organic discoverability end to end, covering traditional search, AI answer engines, third-party review and directory platforms, and communities, with a single strategy and scorecard tied to trials and pipeline.

What you'll do

• Plan, implement and manage the SEO strategy across traditional search, AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Copilot), YouTube, review platforms and marketplaces, app and integration directories, and communities (Reddit, Quora, LinkedIn).
• Build and run the AI search (GEO) program to increase SocialPilot's presence, accuracy and share of voice in LLM answers, through own pages, trusted third-party sources, structured data, entity consistency and AI bot crawl access.
• Defend and expand commercial pages (comparison, alternative, pricing, integration, use-case and feature pages), owning their briefs, on-page optimization, internal linking and conversion.
• Audit the existing blog and informational library, and prune, consolidate, redirect or repurpose content that no longer earns traffic or citations.
• Work with product and analytics to create original research and live data products (benchmarks, indices, free tools) that earn links, mentions and AI citations.
• Own the technical foundation, including crawling and indexing, site architecture, Core Web Vitals, schema, redirects, page templates and AI crawler access, specifying fixes for engineering and prioritizing them by impact.
• Run SEO/CRO experiments on organic landing pages with the growth team.
• Build the reporting stack across Search Console, GA4, Looker Studio, rank tracking and AI visibility tracking, and deliver monthly readouts tied to trials, pipeline and revenue.
• Track changes in Google, LLM search behaviour and SERP features, and turn them into experiments within weeks.
• Build the processes and documentation that make this work repeatable.

What you'll need

• 4–7 years in SEO or organic growth, a good part of it in B2B SaaS.
• Experience owning a revenue-led organic strategy end to end, with evidence of impact on pipeline, not just traffic.
• Hands-on AI search work in the last 12–18 months, including tracking how ChatGPT, Perplexity, Gemini and AI Overviews answer category queries and running experiments to change those answers.
• Strong technical SEO: can audit a site, read a crawl, spec fixes for engineers, and reason about how search engines and LLM retrieval consume a page.
• Commercial-intent content judgment: can brief and optimize comparison, alternative and pricing pages that convert, and has worked closely with a content team.
• Off-page experience aimed at mentions and citations in trusted sources, not backlink counts.
• Fluent with GA4, Search Console, Looker Studio, Ahrefs or Semrush, and at least one AI visibility tool (Profound, Peec, Ahrefs Brand Radar, Semrush AI Toolkit or similar).
• Comfortable in Sheets or SQL, and uses LLMs to build analysis and workflows.
• Solid marketing fundamentals and CRO: understands funnels and user journeys, and can design, run and read an experiment.
• Strong project management: prioritizes ruthlessly, runs cross-functional work with product, engineering and content, and can manage agencies or freelancers.
• Clear communicator who turns data into decisions for leadership.

Nice to have

• Ideally has pruned a bloated blog before.

Details

• Location: Ahmedabad, India.