Senior Technical Consultant -Migration-Marketing Cloud

Overview

Hands-on delivery specialist executing build, configuration, data migration and testing workstreams within Marketing Cloud Next migration waves, working under the Technical Architect and Solution Architect.

What you'll do

• Execute Marketing Cloud Next platform configuration, including Email Studio sending domains, IP configurations, Content Builder templates, Automation Studio programs, Journey Builder flows and subscriber data extension schemas as specified in the Technical Architect's solution design.
• Execute subscriber data migration across the full lifecycle: data profiling, transformation scripting, data extension population, suppression list loading, consent record migration and bulk data load using ETL tools and Salesforce Bulk API.
• Develop AMPscript and SSJS personalisation for migrated email templates, recreating legacy segmentation logic, lookup functions and conditional content rules in MCN native scripting.
• Configure Salesforce Data Cloud data streams, including ingestion from source systems, DLO schemas, field mapping to DMOs and data completeness validation per the Data Cloud Architect's design.
• Migrate and rebuild Journey Builder flows, translating legacy automation workflows, drip campaigns and triggered sends, including entry sources, decision splits, wait steps, send activities and exit criteria.
• Build migration validation and reconciliation tooling using Apex batch utilities, LWC dashboards and Salesforce Flow automations for subscriber count reconciliation, data extension validation and consent flag verification.
• Execute and manage dry run cycles against SIT/UAT environments, capturing reconciliation counts, logging validation failures and iterating until success criteria are met.
• Configure sender authentication and deliverability, implementing SPF, DKIM and DMARC DNS records, private domain configuration, reply mail management and IP warm-up scheduling as directed by the TA.
• Develop and execute unit and system integration tests for migrated journeys, data extensions and automations, execute SIT cycles, log defects and retest fixes against factory quality thresholds.
• Support go-live cutover execution by following the cutover runbook: final subscriber data loads, journey activation, data extension record count validation and suppression list confirmation.
• Prepare technical handover documentation, including configuration workbooks, data mapping sheets, AMPscript library documentation and journey flow diagrams.
• Mentor Technical Consultants by reviewing their deliverables for quality, explaining MCN platform patterns, unblocking technical issues and providing feedback aligned to factory standards.
• Contribute to the factory accelerator library by updating reusable MCN configuration templates, AMPscript snippet libraries, data migration scripts and validation toolkits after every wave.

What you'll need

• Proven ability to configure Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder end-to-end, including sending domain configuration, journey entry sources, decision splits and triggered sends.
• Proficiency in AMPscript and SSJS for dynamic email personalisation, including lookup functions, conditional content, row sets, attribute rendering and legacy personalisation logic recreation.
• Hands-on experience executing subscriber data migrations, including data extension population, bulk data loading via Import Wizard and API, suppression list management, consent record migration and reconciliation validation at scale.
• Working knowledge of Data Cloud data stream setup, DLO/DMO schema configuration, field mapping and data ingestion validation.
• Experience using at least one ETL tool (Informatica Cloud, Talend, Azure Data Factory, MuleSoft) or scripted Bulk API / REST API approaches for subscriber data extraction, transformation and loading.
• Ability to write Batch Apex, Schedulable classes, REST callout handlers and Apex test classes for migration utility development, including subscriber reconciliation tools and consent flag verification.
• Ability to build LWC migration dashboards, subscriber count trackers and Salesforce Flow automations as internal factory tooling.
• Comfortable working within Salesforce DX and Git-based workflows, committing changes, following branching conventions, submitting PRs and using Gearset/Copado for environment promotion.
• 5–8 years of Salesforce and marketing technology delivery experience.
• 3+ years of hands-on Salesforce Marketing Cloud / Marketing Cloud Next configuration experience.
• Experience executing at least 1 end-to-end Marketing Cloud migration or large implementation project as a key delivery contributor.
• Demonstrated hands-on experience with subscriber data migration, including bulk loading, data extension setup, consent migration and reconciliation validation.
• Experience mentoring junior Technical Consultants on MCN configuration and data migration tasks.
• Required certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Administrator.

Nice to have

• Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next.
• Knowledge of Marketing Cloud Intelligence (Datorama) for cross-channel reporting post-migration.
• Experience with WhatsApp, Push, SMS or LINE channel configuration in Marketing Cloud Next.
• Familiarity with Marketing Cloud REST and SOAP API for programmatic data operations and triggered sends.
• Understanding of IP warm-up strategy and email deliverability monitoring tools (250ok, Validity/Return Path).
• Exposure to Agentforce journeys triggered from Data Cloud activation segments.
• Preferred certifications: Salesforce Marketing Cloud Consultant, Salesforce Data Cloud Consultant, Salesforce Platform Developer I.

Details

• Location: Hyderabad, India.