SEO / AEO Specialist

Overview

Execution-focused SEO / AEO Specialist to grow organic search visibility and traffic from one of Candescent's India office locations, working day-to-day on keyword research, on-page and technical optimisation, content collaboration, and performance reporting.

What you'll do

• Perform technical SEO audits covering site speed, crawlability, indexation, site architecture, structured data, and mobile usability, and partner with the web development team to resolve issues.
• Optimise existing pages and new content for on-page best practices including titles, meta descriptions, headers, internal linking, and schema markup.
• Partner with the web team to ensure site changes and new page launches follow SEO best practices before they go live.
• Conduct keyword research and competitive analysis to identify growth opportunities and content gaps.
• Collaborate with content and marketing teams to plan and brief search-friendly content that aligns with search intent.
• Apply emerging Answer Engine Optimisation (AEO) practices to improve visibility in AI-driven search surfaces such as Google AI Overviews, ChatGPT, and Perplexity.
• Support backlink and digital PR efforts that build domain authority.
• Monitor and report on organic performance using Google Analytics (GA4), Google Search Console, and SEO tooling.
• Track rankings, traffic, and conversion trends, and translate data into actionable recommendations.
• Present regular performance reporting and insight to stakeholders.
• Work to the direction and priorities set by the Web Strategy Manager, flagging trade-offs and opportunities as they arise.
• Partner with web development, design, content, and demand generation teams to get recommendations implemented.
• Stay current on search engine algorithm updates and evolving discoverability practices.

What you'll need

• 6–9 years of experience in SEO, digital marketing, or a related role.
• Strong understanding of technical SEO, on-page optimisation, and content strategy.
• Hands-on experience with Google Analytics (GA4) and Google Search Console.
• Proficiency with SEO tooling such as Ahrefs, SEMrush, Moz, or Screaming Frog.
• Familiarity with emerging AEO concepts and how AI-driven search surfaces are changing discoverability.
• Basic understanding of HTML and CSS and how site structure impacts search performance.
• Strong analytical skills, with the ability to turn data into clear, actionable recommendations.
• Excellent written communication skills, and comfort briefing content teams and writing optimised copy.
• Detail-oriented and organised, with the ability to manage multiple projects and priorities.
• Bachelor's degree in Marketing, Communications, Business, or a related field; equivalent professional experience will be considered.

Nice to have

• Experience with Webflow or other content management platforms is preferred.
• Experience with structured data and schema markup implementation is preferred.
• Familiarity with A/B testing and conversion rate optimisation is a plus.
• Experience supporting financial services, technology, B2B, SaaS, or enterprise software brands is preferred.
• Experience collaborating across geographies and time zones is helpful.

Details

• Location: Bengaluru, India (Office).
• Maintain a working schedule with sufficient overlap with US business hours on at least a few days each week to enable live collaboration, reviews, and handoffs.