Social Marketing Manager - Strategic Social Media Opportunities for YouTube India

Overview

Social Marketing Manager to drive strategic social media and influencer opportunities for YouTube in the Indian market, working cross-functionally across local, APAC and global teams.

What you'll do

• Partner with marketing and business peers and leadership, locally and across regions, to develop and execute programs, campaigns and GTM plans that deliver core business goals across YouTube's diverse verticals and audiences.
• Engage and lead social media, influencer and content agencies to build effective, best-in-class, innovative campaigns and content targeted at viewers.
• Partner with Insights and Analytics teams to inform plans and track the real business impact of social efforts, monitor brand health, produce campaign performance reports, and extract actionable insights that influence broader YouTube marketing strategies.
• Maintain rigorous standards for brand safety and ensure all team activities and agency outputs align with internal compliance and operational excellence standards.

What you'll need

• A Bachelor's degree (or equivalent work experience) and 7 to 8 years of experience planning, executing and optimizing impactful social media and influencer campaigns.
• Proven experience leading and collaborating with social media, influencer and content production agency partners.
• A deep understanding of YouTube's ecosystem (users, creators, advertisers) and its multi-format products (long-form, short-form, streaming).
• A strong grasp of YouTube Shorts and its surrounding culture is essential.
• A comprehensive understanding of the Indian influencer ecosystem, local social media best practices, and the top agencies operating in the market.
• A strong track record of creativity paired with data-driven optimization, and well-versed in social analytics and listening tools.
• Outstanding written and oral communication skills in English.
• A scrappy, proactive problem-solver with a strong bias for action and a track record of making things happen in fast-paced, ambiguous environments.
• A strong willingness and capability to integrate AI solutions into daily operations, continuously seeking ways to improve efficiency and work quality.
• Passion for and inquisitiveness about AI and new technologies; ability to learn and digest the benefits and features of AI tools is critical.

Nice to have

• Experience with Sprinklr or BrandWatch.
• Fluency in Hindi, and knowledge of other regional Indian languages.
• Understanding and knowledge of AI tools.

Details

• Location: Mumbai, India.
• Hybrid role (Req ID: 19118).
• Collaborates daily with local, regional (APAC) and global YouTube product marketing managers, and cross-functional teams in partnerships, legal, communications and policy.