Lead: Creator Brand Social - YouTube India

Overview

Lead the social marketing for YouTube Creators in India, managing always-on creator community content, agency partners, social insights and rapid response, and leading a team of two.

What you'll do

• Lead the strategies and operations of the @YouTube Creators India Instagram account on a daily basis with the help of agency partners.
• Elevate always-on content and community management based on team missions, strategies and OKRs.
• Partner with marketing peers and leadership locally and across regions to develop programs, campaigns, strategies and GTM plans that deliver business results.
• Engage and lead social media, influencer and content agencies to build effective campaigns for key YouTube products targeted at casual and intentful creators.
• Manage and mentor a team of two, fostering a culture of best-in-class execution and attention to detail.
• Oversee social media, influencer and content agencies to ensure operational excellence and on-brief, on-time results.
• Partner with the Insights & Analytics team and analytics agencies to inform campaign plans, track and share social impact on YouTube business goals, and report campaign performance and learnings.
• Work with global and regional social, PR, legal and policy teams as part of a Global Rapid Response Team to run round-the-clock social listening and monitoring, and manage proactive and reactive escalation and user sentiment across social platforms.
• Support FTE in compliance with SOWs, POs and invoices of external agency partners.

What you'll need

• Bachelor's degree or equivalent work experience with 6+ years of experience planning, executing and optimizing social media and influencer marketing campaigns or programs.
• Deep understanding of the Indian creator ecosystem across platforms, and YouTube's multi-format product (long-form, short-form, streaming).
• Proven experience working with and leading social media, influencer and content production agency partners.
• Strong record of data-driven optimization and social analytics (e.g., Sprinklr, BrandWatch), with experience building processes to proactively and reactively manage audience sentiment.
• Exceptional project management, written and oral communication skills in English and Hindi.
• Demonstrated strong performance in prior roles, with independence, a strong sense of ownership, and the ability to form your own point of view and recommendations to advocate for the creator community.
• Strong willingness and capability to integrate AI solutions into daily operations, continuously seeking ways to improve efficiency and work quality.
• Ability to learn and digest benefits and features of AI tools.

Nice to have

• Understanding of APAC and global creator ecosystems.
• Knowledge of 1-2 other Indian regional languages.
• Understanding and knowledge of AI tools.
• Passion for and inquisitiveness about AI and new technologies.

Details

• Location: Mumbai, India.
• Work mode: Hybrid.
• Requisition ID: 18894.