Social Media Manager

Overview

Own Atlys' social media presence across relevant platforms, from content strategy and trend identification to execution and performance analysis, turning travel insights and audience conversations into social-first storytelling.

What you'll do

• Develop and execute a platform-specific social media strategy aligned with Atlys' brand positioning, marketing priorities, and growth objectives.
• Generate creative concepts, recurring content series, campaign ideas, and social-first formats that make Atlys relevant to travellers.
• Own the social media calendar, coordinate briefs and production, manage publishing schedules, and ensure consistent execution across channels.
• Identify emerging formats, cultural moments, internet conversations, and travel trends that Atlys can participate in authentically.
• Develop a recognisable tone of voice and ensure consistency across posts, comments, captions, and other social touchpoints.
• Work with influencers, content creators, and internal creative teams to develop content that feels native to each platform.
• Engage with followers, respond to relevant conversations, identify audience insights, and develop initiatives that encourage participation and sharing.
• Collaborate with Growth and Creative on campaigns, launches, and paid-social initiatives, ensuring organic learnings inform broader creative and marketing strategies.
• Monitor reach, engagement, shares, saves, follower growth, watch time, and other relevant metrics to identify what works and why.
• Test new formats, hooks, content pillars, and storytelling approaches to improve content performance.

What you'll need

• 3–6 years of experience in social media management, social content strategy, or digital marketing.
• Hands-on experience managing brand accounts across platforms such as Instagram, YouTube, LinkedIn, and other relevant social channels.
• A strong understanding of short-form video, social-first storytelling, platform-specific content formats, and audience behaviour.
• Excellent creative judgement and the ability to identify trends worth pursuing rather than simply replicating what is popular.
• Experience building content calendars, briefing creatives, coordinating production, and managing end-to-end execution.
• A strong understanding of social media analytics and the ability to translate performance data into actionable insights.
• Excellent communication, copywriting, and stakeholder management skills.
• The ability to balance creative experimentation with consistent execution in a fast-paced environment.
• Familiarity with social media analytics, publishing tools, video editing workflows, and AI-powered content tools.

Details

• Location: Delhi HQ.