Social Marketing Manager - YouTube Shopping for Creators

Overview

Lead the strategy and operations for creator-facing social channels in the Indian market, with a focus on driving adoption of YouTube Shopping features.

What you'll do

• Lead the strategy and operations for creator-facing social channels, driving the adoption of YouTube Shopping features.
• Elevate content that moves creators from awareness to consistent tagging habits.
• Shift the Shopping showcase strategy toward a centralized, high-volume C2C content engine.
• Champion utility-driven content, such as step-by-step How-Tos and creator collaborations, that clearly explains the value of Shopping and drives action.
• Partner with marketing peers locally and across regions to develop and execute campaigns that deliver on business goals.
• Engage and lead social media, influencer, and content agencies to build effective, best in class, innovative campaigns and content targeted at casual and intentful creators.
• Track the real business impact of social efforts using performance indicators to measure how Shopping content drives views and engagements, identifying what resonates best with creators.
• Support full-time employees in ensuring compliance with Statements of Work (SOWs), Purchase Orders (POs), and invoicing for all external agency partners.

What you'll need

• A Bachelor's degree or equivalent work experience.
• 5 to 7 years of experience planning, executing, and optimizing impactful social media and influencer campaigns.
• A deep understanding of YouTube's ecosystem (users, creators, advertisers) and its multi-format products (long-form, short-form, streaming).
• A strong grasp of the e-commerce landscape and how it intersects with content creation.
• Proven experience leading and collaborating with social media, influencer, and content production agency partners.
• A comprehensive understanding of the Indian influencer ecosystem, local social media best practices, and the top agencies operating in the market.
• A strong track record of creativity paired with data-driven optimization.
• Well-versed in social analytics and listening tools.
• Outstanding written and oral communication skills in English.
• A scrappy, proactive problem-solver with a strong bias for action and a track record of making things happen in fast-paced, ambiguous environments.
• A strong willingness and capability to integrate AI solutions into daily operations, continuously seeking ways to improve efficiency and work quality.
• Passion for and inquisitiveness about AI and new technologies.
• Ability to learn and digest the benefits and features of AI tools.

Nice to have

• Experience with Sprinklr or BrandWatch.
• Fluency in Hindi and knowledge of other regional Indian languages.
• Understanding and knowledge of AI tools.

Details

• Location: Gurgaon, India.
• Hybrid work mode (#LI-Hybrid).
• Collaborate daily with local, regional (APAC), and global YouTube product marketing managers, and cross-functional teams in partnerships, legal, communications, and policy.