Social Media Specialist

Overview

Own and grow Laundryheap's social media presence across international markets, focusing on performance-driven content, short-form video and creator partnerships that build reach, engagement and brand visibility.

What you'll do

• Manage and grow the company's presence across Instagram, Facebook, LinkedIn, Pinterest and TikTok.
• Create monthly social media content calendars across markets.
• Write captions and post copy, and plan post topics and content themes.
• Work with the design team on creatives and collateral.
• Publish and schedule posts.
• Manage community engagement by responding to comments and messages.
• Grow followers and engagement.
• Plan and develop creatives independently and with the creative team, covering lifestyle, tips, customer stories, convenience and brand messaging.
• Identify video trends and formats that can drive engagement and reach.
• Plan and develop short-form video content ideas and write scripts for Reels, TikTok and short-form videos.
• Work with designers, video editors and AI tools to produce videos.
• Manage influencer collaborations and creator campaigns, including agency partners.
• Plan influencer content topics, briefs and messaging, and track influencer content performance and engagement.
• Help build partnerships for social media growth and brand visibility.
• Align social calendars with marketing campaigns, promotions and seasonal events.
• Create social content to support campaigns and offers.
• Repurpose blog and website content into social media content.
• Share top-performing organic content with the paid team for amplification.
• Ensure consistent messaging across the website and social channels.
• Monitor engagement and performance across platforms and report on social performance monthly.
• Identify trends, competitor activity and content opportunities.
• Optimise social profiles and content for social search discovery.

What you'll need

• 3–5 years of experience managing social media for a brand.
• Proven experience growing social accounts.
• Strong short-form copywriting and caption writing skills.
• Experience planning and scripting short-form video content or Reels.
• Experience creating social content calendars and strategies.
• Experience working with influencers or content creators.
• Experience working with designers and video editors.
• Understanding of performance marketing, not just branding.
• Highly organised and able to manage multiple projects and deadlines.

Nice to have

• Experience managing social across multiple markets.
• Familiarity with social media scheduling tools such as Meta Business Suite, Later, Buffer, Hootsuite or similar.
• Experience with native platform analytics (Meta, TikTok, LinkedIn, Pinterest).
• Experience with Canva or basic design tools.
• Experience with CapCut or basic video editing tools.
• Basic understanding of Google Analytics.

Details

• Location: Bengaluru, Karnataka, India.
• Work schedule: 9-hour shift (8 working hours), 5 days a week (Mon–Fri), aligned to a UK shift.