Specialist - Content Design 4B

Overview

Specialist - Content Design role at Genpact to develop and execute content strategies that drive user engagement and brand impact.

What you'll do

• Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact.
• Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness.
• Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs.
• Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience.
• Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements.
• Ensure brand voice, tone, and standards are consistently applied across all content deliverables.
• Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

What you'll need

• Bachelors - Communication, Bachelors - Design, Bachelors - Graphic Design, Bachelors - Human Computer Interaction (HCI), or Bachelors - Visual Communication
• Required skills: Adaptive Technology, Client Relations, Collaboration Tools, Content Management Systems (CMS), Content Strategy, Design Thinking, Digital Content Creation, User Experience (UX)
• English language proficiency: Proficient - C2

Details

• Location: Pune, India (1401-GIPL: EFZ, Wing-4 Kharadi Knowledge Park)
• Work mode: Hybrid
• Work shift: Variable (India)
• Job type: Regular