Springboard Internship - Strategy

Overview

Support the Strategy team by mining data for patterns and correlations and turning analysis into insights for client recommendations.

What you'll do

• Dive into the 4 Cs of brand building (company, competition, customer, category).
• Learn strategy tools at WPP and Landor and apply them across projects.
• Conduct audits to understand the competitive landscape and identify commonalities and patterns to draw insights.
• Apply critical thinking to projects with an open and curious mindset.
• Familiarise yourself with Landor's presentation-building style and develop presentations with a clear and crisp narrative.
• Prepare discussion guides and questionnaires for customer and internal stakeholder interviews.
• Actively contribute to internal and external brainstorming and ideation sessions.

What you'll need

• Currently pursuing or recently completed a Bachelor's or Master's degree in Business Administration, Marketing, or a related field.
• Eagerness to learn about storytelling and to add value to clients and their brands.
• Collaborative, sincere, and accountable for your work.
• Ability to balance analytical thinking with creative expression.
• Eagerness to work across various strategic disciplines, which may include brand positioning, brand architecture, naming or packaging, POS and retail experience projects.
• Proficient in PowerPoint.

Details

• Location: Mumbai.
• Hybrid approach, with teams in the office around four days a week.