Sr. Channel Trade Marketing Executive - PRO

Overview

The Channel Trade Marketing Executive plans and executes channel marketing initiatives to drive visibility, availability, and offtake across assigned markets, working closely with sales teams, distributors, retailers, and brand teams.

What you'll do

• Execute trade marketing programs and campaigns across assigned channels and markets.
• Coordinate deployment of POSM, merchandising assets, branding materials, and visibility initiatives.
• Support new product launches through in-store activations and market execution plans.
• Drive implementation of retailer promotions, consumer offers, and channel engagement programs.
• Partner with sales teams and distributors to ensure timely and effective rollout of trade initiatives.
• Conduct market visits to monitor visibility standards, promotional compliance, and competitive activities.
• Track and report program effectiveness, market feedback, and execution excellence metrics.
• Manage trade marketing budgets and ensure efficient utilization of approved spends.
• Coordinate agencies and vendors for activations, branding, and merchandising requirements.
• Develop periodic reports, dashboards, and post-activity evaluations.

What you'll need

• Strong stakeholder management and coordination skills.
• Excellent planning and execution capabilities.
• Good understanding of retail and distributor operations.
• Strong analytical and reporting skills.
• Proficiency in Excel and presentation tools.
• Ability to manage multiple initiatives simultaneously.
• Strong communication and problem-solving skills.

Details

• Location: Delhi Regional Office.