Overview
Senior Nutrition Sales Executive for Abbott Nutrition in Kolkata, growing Abbott nutrition products in territory by building Health Care Professional awareness and confidence in Abbott brands.
What you'll do
- Understand market and category opportunities within territory to identify market share growth opportunities at the customer/account level
- Maintain deep, current knowledge of medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to sell and educate a broad and deep network of HCPs about Abbott products
- Develop and execute multichannel customer engagement plans that generate demand for Abbott brand products and grow recommendation and market share
- Leverage customer segmentation, type and behavior information to inform customer engagement and account management strategies
- Develop and maintain strong relationships with HCPs throughout the customer account at different levels of responsibility and influence, and expand the customer network through existing relationships
- Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge of the role and importance of nutrition on patient quality of life across the patient care journey, and of Abbott products' role in quality nutrition, through consultative selling dialogues
- Define and deliver the 'Unique Value Proposition' from the HCP's perspective, including positioning of Abbott brand products, by continuously uncovering the needs and priorities of individual HCPs through multichannel touchpoints and engagement activities
- Effectively deliver consultative sales calls from the perspective of the HCP and their patients, expand HCP knowledge of nutritional interventions and measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommend Abbott products and other brand-building activities
- Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives
- Implement customer segmentation, identify new leads/customers, and ensure timely reporting of daily activities as per the SFE SOP
- Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that fit each HCP's needs, preferences and goals
- Collaborate with cross-functional teams (Marketing, SFE, CRM, etc.) to support patient education on nutrition and Abbott brands, influence customer and patient choice of nutrition products, and deliver a consistent end-to-end customer engagement experience
- Measure progress against customer and account objectives per the account plan, and take action to meet targets and KPIs (monthly, quarterly, annually) as assigned by the Sales Manager
- Act in alignment with compliance and regulatory expectations
What you'll need
- Graduate in Medicine, science, pharmaceuticals or nutrition (Education Level: Graduate; Major/Field of Study: Medicine, science, pharmaceuticals/nutrition)
- Minimum 2+ years of relevant experience
- Minimum 2 years of experience in the Pharma/Nutrition industry
- Up to 5 years of experience for Grade 12, and 5+ years of experience for Grade 13
- Should achieve 60% in the written test
- Excellent product knowledge, able to translate that knowledge into effective in-clinic performance
- Good understanding of nutrition science
- Ability to establish, connect and develop contacts and relationships with ease
- Knows his numbers well and is a good team player who collaborates where possible
Details
- Location: India > West Bengal > Kolkata; listed as Remote
- Travel: Yes, 75% of the time
- Work shift: Standard
- Job family: Sales Force; Division: ANI International Nutrition
- Significant work activities: continuous standing for prolonged periods (more than 2 consecutive hours in an 8-hour day)
- Base pay: N/A; pay range may vary by specific location
- Medical surveillance: Not applicable
Read the full description and apply on the company’s own careers page.