Sr Specialist, Digital Operations & Web Experience

Overview

Senior Digital Operations & Web Experience Analyst to build, operate and continuously improve how digital content and experiences are delivered across Northern Trust's owned digital ecosystem, with the largest initial focus on the global public web.

What you'll do

• Own and continuously improve digital workflows spanning intake, requirements, prioritization, production, approvals, publishing and distribution, QA, measurement and optimization.
• Map current-state processes and identify bottlenecks, unnecessary handoffs, duplication, control gaps and sources of rework.
• Create and maintain SOPs, workflow documentation, checklists, service expectations, decision criteria and escalation paths.
• Use operational data to improve cycle time, throughput, quality and predictability.
• Independently manage complex digital requests and releases from intake through post-launch validation.
• Author, maintain and publish content in Adobe Experience Manager or a comparable enterprise CMS.
• Manage content and asset requirements including metadata, taxonomy, tagging, approvals, localization and lifecycle.
• Help define, document, operationalize and maintain digital publishing and delivery standards.
• Perform and improve pre- and post-publication QA, including accuracy, accessibility, SEO, analytics and experience validation.
• Coordinate defect remediation, support regression testing and production validation, and analyze recurring defects for root causes.
• Partner with Analytics, SEO, UX and Digital Product teams to translate insight into prioritized opportunities.
• Translate operational problems into requirements for Product, MarTech and Technology teams and support platform integrations.
• Serve as an operational bridge between business requirements and digital execution, and support onboarding, training and change adoption.

What you'll need

• Bachelor's degree or equivalent professional experience in Digital Marketing, Marketing Technology, Information Systems, Business, Communications or a related discipline.
• 5+ years of relevant experience in digital operations, web operations, digital production, content operations, marketing operations or digital-experience delivery.
• Hands-on experience with enterprise websites, content-management platforms or complex digital ecosystems.
• Demonstrated experience owning or improving end-to-end digital workflows.
• Experience developing or improving SOPs, governance practices, QA standards or operational controls.
• Experience coordinating complex work across business and technical stakeholders.
• Working knowledge of accessibility, SEO, analytics, UX, content lifecycle and web-performance fundamentals.
• Experience using operational or performance data to identify problems and improve outcomes.
• Strong prioritization, documentation, facilitation, problem-solving and communication skills.
• Ability to work independently in a global, matrixed organization.

Nice to have

• Adobe Experience Manager Sites and Assets; Adobe Workfront or a comparable work-management platform.
• Adobe Analytics and/or Google Analytics 4.
• Global, multilingual or multisite content operations; localization, translation or MSM experience.
• WCAG accessibility, technical/on-page SEO and Core Web Vitals knowledge.
• Workflow automation, systems integration, structured-content or content-supply-chain experience.
• Agile delivery, experimentation, personalization or conversion-optimization exposure.
• Financial services or another regulated enterprise environment.

Details

• Location: Bangalore, India.