Territory Development Manager - Boston

Overview

Territory Development Manager in Boston, responsible for driving sustainable business growth through Operators, Chains and Trade Partner engagement, delivering business targets and executing multi-touchpoint online and face-to-face contact strategy to generate demand for Food Solutions Products.

What you'll do

• Engage with Local Chain Account and Operator customers and be accountable for delivering business targets for the assigned territory, including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos and Sampling.
• Execute Customer Business Plans (CBP), Win & Retain funnel, Contact Matrix and a multi-touchpoint contact strategy on and off-line.
• Convert business insights into solution selling to highlight Unilever's ability to be ahead of food trends.
• Gain insight and lead customers to the right solution by preparing recommendations specific to their menu, kitchen operation and consumer.
• Develop and execute Joint Business Plans (JBPs) with selected Trade Partners, including Trade Term agreements, sell-out activities, DSRs, Trade team engagement and KPIs.
• Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition.
• Work closely with Food Solutions Trade & eComm team to implement promotions, ensuring adequate stock availability and customer-related activity to drive sell-out.
• Ensure timely submission and settlement of distributor trade claims.
• Be responsible for 100% engagement on automated warm leads and targeted leads driven via CRM, and drive conversion of leads in territory.
• Be accountable for penetration strike rate target achievement based on automated Accounts and SKU prioritization.
• Drive digital buying behavior via ecommerce platforms (Webshop, Trade Partner Webshop, pure players).
• Drive social media engagement and attendance of UFS webinars via the CRM tool.
• Continuously enrich all operator data to ensure personalized content.
• Implement an omni-channel (on and offline) contact strategy for your territory.

What you'll need

• At least 3 years of territory sales, business development, or account management work experience.
• Experience working with operators, chain accounts, distributors, or trade partners.
• Experience managing sales targets, customer plans, lead conversion, and digital/eCommerce engagement.
• Bachelor's degree, or substantial and relevant industry experience (candidates with substantial and relevant industry experience will also be considered).

Nice to have

• Bachelor's degree.
• Foodservice B2B sales experience.
• Retail experience (can be considered).
• CPG/FMCG industry experience.

Details

• Location: Boston. Candidates must either be based in Boston or be willing and able to relocate to Boston.
• Bonus eligible.
• Pay range: $71,400 to $107,200.
• Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.