Overview
Design and execute high-impact 1:few and 1:1 ABM and field marketing programs for North America Strategic Accounts to drive pipeline growth and accelerate priority deals.
What you'll do
- Design and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts.
- Own campaign strategy, messaging, content, tactics, timelines, and execution plans.
- Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities.
- Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions.
- Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, and other high-touch programs.
- Analyze account engagement and campaign performance, pipeline contribution, and optimization opportunities.
- Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance.
What you'll need
- 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing.
- Proven experience building ABM programs for enterprise or strategic accounts.
- Experience planning and executing executive-level field programs including dinners, roundtables, regional events, and roadshows.
- Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development.
- Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions.
- Strong writing, communication, collaboration, and project management skills.
- Strong analytical and data-driven decision-making capabilities to evaluate performance and optimize programs.
Details
- Work mode: Remote (United States).
Read the full description and apply on the company’s own careers page.
