Business Marketing Manager - Hospital and Ambulatory Monitoring ISC

Overview

Coordinates execution and supports development of a comprehensive marketing plan for a mid-complex portfolio of products, solutions and services in ISC, aligned with overall business and marketing objectives to drive market growth.

What you'll do

• Coordinate execution and support development of a comprehensive marketing plan for a mid-complex portfolio of products, solutions and services, aligned with overall business and marketing objectives.
• Examine market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conduct pricing analysis to identify optimization opportunities.
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning and boost profitability, ensuring they are data-driven.
• Develop and execute end-of-life (EOL) and phase-out strategies for products, including coordinating discontinuation, managing inventory reduction, communicating with stakeholders and ensuring a smooth customer transition.
• Facilitate new product introductions and launches, ensuring cohesive interaction with the business and alignment with marketing strategies.
• Coordinate the marketing cadence and manage the new product introduction process across regions, ensuring synchronized strategy execution and optimal launch outcomes.
• Form cross-functional teams to plan and execute product launches, identifying target customer personas and ensuring alignment with global and business marketing strategy.
• Implement and optimize global assets and content with limited supervision, ensuring alignment with local customer decision journeys and support for campaign and program objectives.
• Define portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen market presence across segments.
• Develop and maintain the Zone Key Opinion Leader framework in collaboration with the Medical Office and Clinical specialists.

What you'll need

• Bachelor's/Master's degree in Marketing, Sales, Business Administration, Product Management, or equivalent.
• Minimum 10-15 years of experience in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.
• Deep understanding of the HPM and AM&D product portfolio OR a deep understanding of customers' needs and market situation for critical care and cardiology in the ISC zone.
• Ability to align marketing with business growth strategies.
• Experience leading flawless launches and cross-regional coordination.
• Experience managing lifecycle, positioning, and EOL strategies.
• Experience designing integrated customer journeys and media strategies.
• Experience using data to drive decisions and improve campaign effectiveness.
• Cross-functional collaboration across marketing, medical and clinical domains.
• LEAN Six Sigma (Advanced) or equivalent.

Details

• Location: Gurgaon.
• Work mode: hybrid; office-based teams work in person at least 3 days per week.