Content Manager - Noida - Marketing

Overview

Own campaign communications for Paytm for Business products and lead vernacular and AI-led video content for merchants across India.

What you'll do

• Own end-to-end communication for product launches and marketing campaigns across Soundbox, EDC/card machines, payment gateway, loans and other merchant offerings.
• Write and approve copy across push, SMS, WhatsApp, in-app, email, social media and offline collateral.
• Work with product, growth, brand and business teams to turn briefs into clear, merchant-friendly messaging.
• Keep tone, messaging and brand guidelines consistent across all touchpoints.
• Lead content creation in key Indian languages such as Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Gujarati.
• Build AI-assisted workflows for translation, transcreation and localisation, with human review for accuracy and cultural fit.
• Set quality standards for vernacular output and make sure it reads as native, not translated.
• Plan and produce short-form videos using generative AI tools for scripting, avatars, voiceovers, dubbing, image and video generation.
• Create explainers, product demos, how-to videos, social content and ad creatives at scale, including multi-language versions.
• Track new AI video tools, test them, and adopt the ones that improve quality, speed or cost.
• Lead content for below-the-line merchant marketing, including standees, posters, danglers, QR stands, leaflets, merchant kits and on-ground activation material.
• Work with designers and writers to brief, review and sign off BTL creatives, ensuring clear messaging in the right local language for each region.
• Partner with sales and field teams to adapt content for different regions and merchant types.
• Manage content specialists, freelancers and agencies, and review and give feedback on their work.
• Build prompt libraries, templates and repeatable workflows for the team.
• Track content performance (CTR, views, engagement, conversion) and use the data to improve future campaigns.
• Ensure all content follows brand, legal and regulatory (RBI/NPCI) guidelines.

What you'll need

• 4–7 years in content marketing, campaign communications or brand content, ideally in fintech, payments or consumer tech.
• Excellent writing in English and Hindi; strong judgement on vernacular content quality.
• Hands-on experience with generative AI tools for text and video, such as ChatGPT, Claude, Gemini, HeyGen, Synthesia, Runway, ElevenLabs or similar.
• A portfolio showing AI-generated or AI-assisted video work.
• Experience running multi-channel campaigns from brief to launch, including BTL and on-ground collateral, working closely with designers and writers.
• Ability to manage several projects and stakeholders under tight timelines.
• Bachelor's degree in mass communication, marketing, English or a related field.

Nice to have

• Fluency in one or more regional languages beyond Hindi.
• Experience creating content for small businesses, merchants or Bharat audiences.
• Basic video editing skills (Premiere Pro, CapCut, Canva or similar).
• Familiarity with performance marketing metrics and A/B testing creatives.
• Experience managing a small team or an agency.

Details

• Location: Noida, Uttar Pradesh.