CRM Specialist- Posters

Overview

Lokal is looking for a proactive, data-driven CRM Specialist to manage customer relationship management and retention marketing, planning and executing engagement campaigns across WhatsApp, Email and other channels to improve retention, repeat purchases and customer lifetime value.

What you'll do

• Plan, execute and manage CRM campaigns across WhatsApp, Email, SMS, push notifications and other relevant communication channels.
• Develop and implement customer retention and engagement strategies to drive repeat purchases and improve customer lifetime value.
• Create customer segments based on user behaviour, purchase history, engagement patterns and other relevant parameters.
• Build and manage automated customer journeys, including onboarding, activation, re-engagement and retention campaigns.
• Work on personalized communication strategies to improve customer engagement and conversions.
• Manage and execute campaigns using CRM and customer engagement platforms such as CleverTap or similar tools.
• Monitor campaign performance and track key metrics such as open rates, click-through rates (CTR), conversion rates, repeat purchase rates and retention rates.
• Conduct A/B testing to optimize campaign performance, messaging, timing and audience segmentation.
• Analyse customer behaviour and campaign insights to identify opportunities for improving engagement and retention.
• Coordinate with marketing, design and other cross-functional teams to ensure smooth execution of campaigns.

What you'll need

• 3-5 years of hands-on experience in CRM, retention marketing or customer engagement.
• Practical experience managing WhatsApp and Email marketing campaigns.
• Familiarity with CRM and customer engagement platforms such as CleverTap, MoEngage, WebEngage or similar tools.
• Understanding of customer segmentation, lifecycle marketing, automation and retention strategies.
• Good analytical skills with the ability to interpret campaign performance metrics.
• Experience in A/B testing and campaign optimization.
• Strong communication and coordination skills.

Details

• Location: Bengaluru, Karnataka, India.