Demand Generation Specialist

Overview

Demand generation role within Jabil's Marketing group, driving interest in Jabil's Services solutions through outbound and inbound outreach and passing qualified leads to sales.

What you'll do

• Research potential customers in new industries and designated accounts, acquiring and generating qualified business leads.
• Profile potential accounts and develop appropriate value propositions and a plan to reach desired results.
• Cold call, engage with and develop prospects to be closed by the Sales team.
• Document, track and monitor all leads and activities in sales tracking software (Salesforce.com).
• Contact and schedule appointments with senior management and/or executives in target markets.
• Acquire in-depth knowledge of Jabil's full range of services and products and convey it to potential clients, adhering to company messaging and positioning.
• Collaborate with market research analyst(s) to identify and source potential leads.
• Nurture longer-term prospects and assist with and maintain marketing efforts for lead generation.
• Follow up with prospects who responded to marketing programs and campaigns to qualify leads.
• Utilize internal information and consult with support departments to complete customer surveys.
• Distribute and analyze sales reports for trends and follow-up requirements, and generate monthly reports for the sales group(s) as needed.
• Assist remote sales managers/directors with information requests as needed.
• Assist in customer contact and organization of customer tours and visits as needed.
• Comply with and follow all procedures within the company security policy.
• Build and manage key email lists to drive interest in Services solutions.
• Work with marketing on HubSpot campaign automations, including newsletter outreach, pre and post event follow up, and targeted industry campaigns.
• Pick up leads from inbound channels such as form fills and website inquiries; manage leads in HubSpot and show progression from contact to lead.
• Engage with leads across different communication platforms until they demonstrate interest based on marketing qualification criteria.
• Schedule initial meetings between the sales team and the lead, routing leads to the appropriate salesperson based on the lead matrix.
• Prepare the salesperson with lead history and areas of interest to ensure smooth transition to sales for opportunity management.
• Work with marketing on outreach content, ensuring script, messaging and value propositions are accurately reflected, and align targets and scope with appropriate stakeholders.
• Measure KPIs of each campaign and identify areas of improvement for future campaigns.
• May perform other duties and responsibilities as assigned.

What you'll need

• Strong self-directed, cold prospecting, research and persuasion skills.
• Excellent probing and listening skills to uncover the prospect's pain points.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to operate a personal computer including a Windows based operating system and related software.
• Advanced PC skills, including training and knowledge of Jabil's software packages.
• Ability to write simple correspondence, read and understand visual aids.
• Ability to carry out simple one- or two-step instructions and deal with standardized situations with only occasional or no variables.
• Ability to read and comprehend simple instructions, short correspondence, and memos.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret graphs.

Details

• Remote, India.