Digital Marketing Operations (Data), Client Segments, Associate, Wealth Management

Overview

Data Analyst role supporting the development, execution, and analysis of marketing campaigns for wealth management/client segments. Work is done using Dataiku, with SQL-driven audience extraction and ad-hoc analysis.

What you'll do

• Gather campaign requirements from business partners and support campaign planning and setup.
• Execute and monitor marketing campaigns in Dataiku across banking products.
• Develop and run SQL queries to extract audiences using inclusion/exclusion criteria.
• Conduct ad-hoc analyses for data investigation based on business knowledge.
• Maintain documentation for campaign workflows, audience logic, and analytical outputs.
• Collaborate with business stakeholders and data engineering teams.

What you'll need

• 3–5 years of experience as a Data Analyst, preferably in Core Banking or Financial Services.
• Proficiency in SQL for complex queries across multiple datasets.
• Hands-on experience with Dataiku for workflow development or campaign execution with minimal guidance.
• Working knowledge of Microsoft Excel for basic data handling and reporting.
• Experience with ad-hoc data requests and providing structured insights.
• Basic requirement of education: Bachelor’s degree in computer science, Information Systems, Marketing Analytics, or related field.

Details

• Location: Mumbai, Maharashtra, India.