Digital Product Manager -VP

Overview

Manage and drive the innovation strategy of digital products to meet customer needs and secure the bank's long-term success and competitive edge. Senior Digital Product Owner role owning the Digital Help experience across the mobile banking app and digital channels, with a focus on self-service tools and customer support journeys, including integrated AI capabilities.

What you'll do

• Execute market research to understand customer needs, pain points and emerging trends, supporting analysis of profitability, market size and positioning for new products compared to existing offerings.
• Identify opportunities for diversification to gain a competitive advantage.
• Collaborate with stakeholders across marketing, sales, technology, engineering, design and other teams to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
• Develop concepts and specifications defining features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
• Evaluate the technical feasibility, legal compliance and potential risks associated with developing and launching new products.
• Monitor market trends and analyse feedback from internal employees and target customers through prototypes, user testing sessions and beta programs to identify areas for improvement before launch.
• Manage comprehensive launch plans and technical deployments, establishing rollout timelines, marketing strategies, training initiatives and communication channels.
• Monitor key metrics such as adoption rates, usage patterns, customer satisfaction and revenue generation to assess product performance against set goals.
• Own and enhance the Digital Help experience, including self-service tools and customer support journeys.
• Support the launch and evolution of integrated AI capabilities, including new in-app features and AI-assisted experiences.
• Advise key stakeholders, including functional leadership teams and senior management, on functional and cross-functional areas of impact and alignment.
• Manage and mitigate risks through assessment, supporting the control and governance agenda.

What you'll need

• Experience identifying customer needs through data and research, prioritising problems based on business and customer value, and owning products from discovery through post-launch optimisation.
• Proven ability to manage priorities, dependencies, risks and milestones across live customer journeys and new features.
• Strong analytical skills, with the ability to turn complex data into clear and concise insights or business cases.
• Understanding of risk and control frameworks, with the ability to ensure effective risk management and mitigation throughout product delivery.
• Ability to collaborate effectively with cross-functional teams, including engineers, designers, intelligence teams and control functions, and with stakeholders across the UK and India.
• Experience working within the financial services industry, with an understanding of the UK regulatory, risk and customer environment.

Nice to have

• Understanding of Generative AI and Agentic AI products, including awareness of the governance, risk and control frameworks required to deliver these solutions safely and responsibly.

Details

• Location: Pune, Gera Commerzone SEZ, India.