Field Sales Engineer - Barcelona Area

Overview

Field Sales Engineer covering Strategic Users in Eastern Spain, in a remote, customer-facing role combining technical curiosity with commercial responsibility.

What you'll do

• Identify new business opportunities within the territory, targeting and securing new key accounts in alignment with company objectives.
• Develop and grow relationships with existing customers, expanding business by promoting additional products and applications.
• Understand customers' technical and commercial needs and propose suitable Nordson solutions through a consultative, value-based sales approach.
• Conduct regular, meaningful customer visits and proactively plan your territory and weekly activities.
• Develop and execute customer-specific account strategies informed by customers' future investment plans, sharing relevant information with internal stakeholders.
• Negotiate pricing, contracts and long-term commercial agreements to ensure profitability and growth.
• Maintain accurate, up-to-date records of installed Nordson equipment, key contacts, customer visits, opportunities and pipeline information in C4C/CRM.
• Support sales forecasting and reporting, and monitor market development, competitors, opportunities and potential business risks.
• Provide market intelligence to internal teams to guide product development and innovation.
• Coordinate with Customer Service to ensure timely delivery and support.
• Collaborate with colleagues across Sales, Service, Aftermarket, Engineering, technical teams and the wider EMEA organization.

What you'll need

• A degree with a focus on Business, Engineering or a related field.
• At least 5 years of experience in a B2B sales role in industrial or technical markets.
• Strong value-based selling skills, with the ability to clearly communicate the business value of proposed solutions.
• Experience in negotiating complex contracts and long-term supply agreements.
• A consultative and customer-oriented sales mindset.
• Strong relationship management skills and the ability to communicate with individuals at all levels.
• Strong commercial awareness and analytical capability.
• Good organization and territory-planning skills, with the ability to work independently in a field-based environment.
• Professional spoken and written working proficiency in Spanish and English.
• A valid driving license and willingness to travel regularly throughout the territory.
• Experience using C4C/CRM systems and Microsoft Office/Microsoft 365.

Nice to have

• An advanced business qualification.
• Familiarity with structured sales methodologies (Value Selling, Solution Selling).
• Previous experience within pneumatics, sensors, vision systems, PLCs, injection-related systems or comparable products.

Details

• Location: ideally residing in the Barcelona area, covering Strategic Users of Eastern Spain.
• Work mode: remote.
• Travel: approximately 70% field travel, including regular overnight stays (1-2 weekly).
• Benefits include a flexible work schedule and a company car for private use.