Growth Management- User Growth I Exp- 6- 10 Years

Overview

Own growth and monetization levers across the Paytm consumer app to increase ARPU, engagement and category adoption, with tight ROI discipline.

What you'll do

• Own app monetization outcomes: drive ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption and engagement depth.
• Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works.
• Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement.
• Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments.
• Manage trade-offs across categories: where to push, when to hold, and how to protect user experience.
• Scale cross-sell avenues by embedding monetization hooks in high-frequency moments.
• Improve funnel steps: message clarity, eligibility communication, UX friction reduction and conversion rates.
• Run structured experimentation: hypothesis, design, launch, measurement and iteration.
• Establish SOPs for offer creation, approvals, tracking, rollout readiness and post-mortems.
• Build dashboards for growth and monetization performance; own weekly business reviews and root-cause analyses.
• Drive select referral programs as a lever for incremental acquisition and retention, with clear ROI and quality guardrails.

What you'll need

• 6 to 10 years of experience in growth, product growth, monetization, category P&L, strategy and ops, or growth marketing.
• Strong grasp of unit economics (ROI, burn, CAC/CPA, payback), funnels and cohort-based retention.
• Proven ability to scale programs through experimentation and cross-functional execution.
• Excellent stakeholder management and communication; can influence Product, Finance and DS with data and clarity.

Nice to have

• Experience in fintech, payments, consumer internet or app-led monetization ecosystems.
• Familiarity with segmentation/personalization models and lifecycle channels (push, WhatsApp, in-app).
• Strong comfort with dashboards, metrics definitions and experiment readouts.

Details

• Location: Noida, Uttar Pradesh.