Head of Marketing, NIRA

Overview

Head of Growth for NIRA, a digital instant personal lending platform in India and part of the Tilt group. A new role partnering directly with the NIRA CEO to accelerate growth.

What you'll do

• Own NIRA's growth, taking full-funnel responsibility for growing the customer base across brand, performance and lifecycle marketing.
• Build new acquisition channels so NIRA's growth no longer depends on affiliate marketing.
• Set up campaigns and allocate the acquisition budget across channels.
• Set up attribution, event-based optimisation and return on ad spend (ROAS) tracking, and drive rigorous creative testing.
• Own NIRA's brand voice and awareness, and build brand measurement through surveys, social listening and organic search.
• Design customer relationship management (CRM) logic and triggered email, SMS, push and in-app messages, partnering with the team that builds the tooling.
• Lead a small, leveraged team as part of building an AI-native team.

What you'll need

• Deep marketing experience, including performance marketing you have personally set up and run: Facebook and Google ads, attribution tools such as AppsFlyer, and event-based optimisation.
• Experience owning a real budget for a consumer business and being accountable for the spend decisions, not just advising on them.
• Fluency in ROAS, customer acquisition cost (CAC), lifetime value (LTV), attribution and A/B test design, including sample size and significance.
• Knowledge of what good CRM and lifecycle tooling looks like.
• View of AI as a force multiplier for creative, budget allocation and analytics.
• Ability to set your own direction, drive the business where needed, and ground decisions in local data.

Nice to have

• Fintech experience.

Details

• Hybrid, based in Bengaluru, India.