International Partner Marketing Lead

Overview

Own and drive Xometry's international Partner Marketing function end to end, across all current and future sourcing markets, and lead a small team of regional partner marketing managers.

What you'll do

• Own the international partner marketing function end to end, setting strategy, priorities and quarterly objectives across all sourcing markets.
• Lead, coach and grow the regional partner marketing managers, defining and evolving each person's international functional mandate alongside their regional ownership.
• Own the partner marketing budget and drive ROI across paid and organic initiatives.
• Define the international framework for partner targeting, acquisition and paid campaigns, ensuring regional teams adapt it to local market specifics.
• Shape go-to-market marketing strategy for new region launches, tailoring positioning and channel mix to local ecosystems.
• Set the strategy to drive partner activity and level advancement across the lifecycle (onboarding, probation, etc.).
• Champion scalable partner-profiling and performance-improvement programs such as webinars, events and capability surveys across regions.
• Launch and scale the digital channels partners use for lifecycle engagement, such as WhatsApp, with consistent setup and measurement.
• Own the international knowledge management and lifecycle enablement agenda: a scalable, consistent, multilingual knowledge base and educational infrastructure for partners.
• Ensure content stays regionally adapted and aligned with Product and Support requirements.
• Own the international Voice of Partner program: surveys, insight synthesis, action planning, and reporting results back to Xometry stakeholders.
• Partner closely with the Partner Network Management teams in each region and with the US Partner Marketing team so priorities, campaigns and messaging are shaped together.
• Represent Partner Marketing in quarterly strategic alignment, monthly performance reviews, and weekly operational syncs with Partner Network Management and Product.
• Maintain consistency in partner messaging, campaign structures and communication tools across all regions.

What you'll need

• 8+ years in marketing, including several years leading international or multi-market teams.
• Proven people-management experience leading distributed, cross-cultural teams.
• Track record owning a marketing budget and demonstrating measurable ROI.
• Strong stakeholder management; comfortable operating cross-functionally with Partner Network Management, Product, and central Marketing.
• Strong comfort with digital channels and marketing technology, with experience launching and scaling channels or platforms such as WhatsApp, email or SMS for lifecycle marketing.
• Fluent English.

Nice to have

• B2B, marketplace or partner/channel marketing background.
• Additional languages, given the multi-market remit.

Details

• Location: Bangalore, India.
• Work mode: Hybrid.