Key Account Manager - Delhi

Overview

Responsible for smooth operations and execution in the account, along with customer management, sales growth and market share for the account.

What you'll do

• Assist the NAC in firming up monthly forecasts and numbers with Internal Customer Marketing and Supply Chain.
• Assist the NAC in meeting monthly and annual sales numbers and prepare review material for the account every week and for every meeting with the account and internally.
• Implement strategic initiatives in JBP accounts.
• Coordinate with accounts to get details of store openings and track organic growth.
• Negotiate promotions and activations with buyers of chains.
• Coordinate with internal teams (Marketing, CMM, Supply Chain, Ethical team etc.) to ensure timely promotions, stocks, events and offtake drivers.
• Track POS data for accounts location-wise (micro marketing opportunities), scan for opportunities and pass them to Customer Marketing for promo planning.
• Track and provide commentary (internally and to the customer) on special events such as new item launches.
• Carry out promotional evaluation, customer point-of-sale information analysis and tracking of key initiatives in the account.
• Utilize POS and shipment data and standard reference material to prepare customer presentations.
• Leverage understanding of retailers/customers and their ways of working to drive customer and shopper delight.
• Liaise with buyers and merchandising managers to negotiate promotions to run in the account nationally or regionally.
• Drive the ANI Customer Marketing agenda in the account to gain more share of shelf for ANI.
• Use POS data mining tools to find city-level opportunities for categories and brands and share them with customer marketing teams for planning.
• Understand the interplay between investment and profit drivers and manage them.
• Coordinate with front-end execution teams (RMs, KDMs, KDEs, RCMM team), 3P NA and merchandisers.
• Work with Brand and Customer Marketing to build and execute plans for categories with market share issues.
• Innovate in POSM, promotions, merchandising, customer satisfaction, differentiated in-store shopper engagement through Nutrition Advisors, and ways of working.
• Design ways of working for the account and share them with the backend MT Customer Marketing team to cater to specific customer needs.
• With CMM, explore custom branding options in stores to increase the impact of ANI's presence.
• Plan and execute account-specific (anniversary and store opening) promotional plans in store.

What you'll need

• 5+ years of experience.
• Experience at a zonal, branch or regional level in an FMCG company, with sufficient knowledge of sales systems and processes.
• An MBA from a premier institute with up to 8-10 years of sales experience in an MNC FMCG or a top Indian FMCG company.
• Team coordination, analytical ability and networking skills.

Nice to have

• Graduate in science or MBA.

Details

• Location: Delhi, India.
• Work shift: Standard.
• Travel: Yes, 75% of the time.
• Significant work activities: continuous standing for prolonged periods (more than 2 consecutive hours in an 8-hour day).
• Base pay: N/A.