Lead Analyst - Programmatic Buying

Overview

Lead Analyst on InMobi's Programmatic Buying team, responsible for campaign setup, revenue delivery and revenue analytics on the DSP Platform, working cross-functionally with sales, supply, product, engineering, marketing and ad ops teams.

What you'll do

• Own end-to-end campaign delivery, including onboarding, campaign creation, optimization, reporting and insights, and strategize for both tactical and long-term revenue growth.
• Drive conversations with Sales and Customer Success teams to ensure smooth campaign delivery and resolve challenges collaboratively.
• Derive insights on revenue, product and supply metrics and collaborate with Product and Supply teams on feature improvements.
• Meet and exceed campaign goals through campaign strategy and optimization.
• Work with large volumes of data to arrive at meaningful insights and strategies about campaigns.
• Own weekly executive-level revenue and margin reporting for the portfolio of accounts.
• Grow revenue and margin for the allocated region or pod by working with Customer Success and Sales teams on the capabilities of the DSP Platform.

What you'll need

• 5-6 years of experience in a digital native or startup company involving data analysis with actionable insights or revenue management.
• Exceptional analytical skills and a creative, entrepreneurial approach to problem solving, with the ability to understand key metrics and apply them to performance optimization.
• Strong, robust MS Excel skills and proven competency in numeracy and logical reasoning.
• Effective and proactive communication skills.

Nice to have

• Outstanding teamwork, organizational and interpersonal skills, with tremendous attention to detail.
• Ability to work across different global cultures and in a matrix-style environment.

Details

• Location: Bangalore.