Manager – Content Marketing, Star Plus

Overview

Manager for Content Marketing for Star Plus, responsible for defining and executing integrated marketing strategies across television and OTT platforms.

What you'll do

• Define and execute integrated marketing strategies for Star Plus content across TV, OTT, and digital platforms.
• Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming.
• Analyze viewership, consumption, and campaign performance data to find growth opportunities.
• Develop and manage creation of marketing assets and promotional campaigns for audience segments.
• Collaborate with programming, content, product, and digital teams to position and promote content across TV/OTT touchpoints.
• Drive audience engagement using consumer insights, social listening, and performance data.
• Manage relationships with creative, media, digital, and research partners for campaign delivery.

What you'll need

• 5-7 years of experience in content marketing, brand marketing, consumer marketing, or audience growth in media/entertainment/broadcast/OTT or related industries.
• Strong understanding of entertainment marketing, audience behavior, and content consumption across television and OTT.
• Ability to interpret performance metrics to drive strategic marketing decisions.
• Proven experience developing and executing integrated marketing campaigns across multiple consumer touchpoints.
• Strong storytelling and content marketing capabilities to translate strategy into consumer-facing narratives.
• Familiarity with OTT platforms, digital marketing channels, and social media ecosystems.
• Postgraduate qualification required (MBA in Marketing/Media/Communications or equivalent preferred).

Details

• Location: Mumbai - Urmi.