Manager, Digital Marketing

Overview

Own and scale the ChatGPT Ads customer acquisition channel as a hands-on individual contributor, while driving strategic optimization and growth projects across Google Ads and Microsoft Ads.

What you'll do

• Own the ChatGPT Ads channel end to end, including campaign structure, budgets, bidding, and growth targets.
• Build agents to create and optimize ads, and use internal AI tools to create new landing pages and funnel experiences to test.
• Run structured tests on bidding, context hints, ad formats, and landing pages.
• Understand how advertising in a conversational environment differs from keyword-based platforms such as Google and Microsoft, particularly around user intent, conversation context, relevance, and decision-making moments.
• Use data to determine which campaigns, verticals, messages, and intents warrant additional investment.
• Proactively test hypotheses in a rapidly evolving advertising platform where best practices are still being developed.
• Take charge of assigned strategic projects focused on optimization and growth across Google Ads and Microsoft Ads.
• Conduct audience and keyword research and analysis to identify opportunities to optimize SEM campaigns, using audience/keyword research tools, search query data, and competitive research.
• Use smart bidding strategies to manage the SEM/PPC budget effectively, track spend, and make sure it aligns with objectives and delivers the right ROAS.
• Use Google Ads, Excel, SQL, Power BI, Google Analytics, and similar tools to analyze key metrics, including conversions, revenue, margin, and ROAS.

What you'll need

• 6–10 years of work experience in digital marketing.
• Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads.
• Hands-on use of LLMs (ChatGPT, Claude, Gemini, or similar) in day-to-day PPC work, including prompting, building custom agents, and automating tasks such as ad copy, keyword research, and performance analysis.
• Advanced proficiency in Excel, including VLOOKUP and Pivot Tables.
• Strong analytical skills to interpret PPC data, identify trends, and make data-driven decisions.
• Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management.
• Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), scripting (Python, Google Ads scripts), platform APIs, and MCP/agent tools.
• Curious and quick to learn, energized rather than slowed by new platform features.
• Takes initiative and owns outcomes.

Nice to have

• Hands-on experience in SQL.

Details

• Location: India.
• Work mode: remote.