Marketing Manager (Performance Marketing)

Overview

Maker Lab is hiring a Marketing Manager (Performance Marketing) on a fixed-term, 6-month contract to act as the operational Command Centre for its Direct Response program, bridging high-level strategy and agency execution across digital channels.

What you'll do

• Translate high-level product strategies into comprehensive, actionable media briefs.
• Serve as the central point of contact for media agency activation and operations teams to ensure flawless campaign execution.
• Develop and manage multi-channel traffic and conversion forecasts.
• Continually monitor real-time investment pacing and identify opportunities for optimisation or anomaly resolution.
• Track GStore inventory and flag out-of-stock (OOS) risks proactively.
• Own the roadmap for the Learning Agenda, coordinating A/B testing, experimentation and creative refreshes with agency partners.
• Document all test results and integrate them into the overarching strategy.
• Consolidate complex performance data across the digital stack into a clear, data-driven narrative on traffic and sales performance.
• Establish a regular Direct Response (DR) reporting cadence for leadership and cross-functional stakeholders, providing key learnings and strategic recommendations.
• Define methods and timelines for strategic implementation and ensure seamless coordination among product, marketing and sales teams.
• Ensure all digital marketing activities comply with internal policies, privacy regulations and brand safety guidelines.

What you'll need

• BA/BS degree or equivalent experience.
• 6+ years of experience in Performance Marketing or Paid Media Operations, with a documented track record of driving bottom-of-funnel conversions (sales/activations).
• Hands-on experience or deep oversight of performance media buying via platforms such as Google Ads (Search, Display, YouTube).
• Experience designing and managing structured Learning Agendas (A/B testing, incrementality testing).
• Advanced proficiency in Google Sheets/Excel and the ability to synthesise raw data into performance narratives.
• Proven ability to manage complex forecasting and budget pacing for high-spend accounts.
• Experience working directly with media agencies, including writing briefs and holding teams accountable to KPIs and pacing.
• Expert-level knowledge of full-stack media platforms.
• Exceptional verbal and written English communication and presentation skills.

Nice to have

• Experience in the consumer electronics industry or high-volume e-commerce.
• Familiarity with analytics and data visualisation tools for building automated performance dashboards.
• Experience managing media across multiple markets.

Details

• Location: India.
• Work in an APAC-friendly time zone, starting at 5:30 a.m. IST.
• Fixed-term contract of 6 months.