Associate, Media Activation

Overview

Support the media activation process and workflow for a select group of B2B accounts, translating strategies into media plans and assisting with day-to-day activation across channels such as programmatic, social and search.

What you'll do

• Support the management of cross-channel planning and activation process and workflow for active campaigns across select accounts
• Assist in maintenance of active media plans within the media planning platform, ensuring plan integrity at all times
• Maintain quality control to ensure projects and campaigns are executed completely, correctly, accurately and efficiently for clients
• Work closely with cross-team leads across active campaigns to review action items and deliverables daily
• Maintain account files and documentation on the shared server across select accounts
• Ensure tactics and vendors utilized are GDPR compliant and that internal processes and procedures are followed, including client-specific contractual requirements
• Support activation and cross-channel team leads in translating plans into activation inputs
• Support activation and cross-channel team leads in ensuring regular budget pacing at overall plan level and the monthly actualization process
• Contribute to timely and updated status reports across active accounts
• Support and help prepare reports and presentations, as applicable
• Traffic campaign assets to cross-team and platforms
• Anticipate and solve problems
• Foster growth in relationships with agency partners, where applicable
• Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
• Keep current with industry trends and ongoing platform evolutions and solution innovation as they pertain to activating media across select accounts
• Develop understanding and knowledge across the digital media landscape, including programmatic and leading ad tech platforms

What you'll need

• Agency knowledge
• B2B marketing: client knowledge, industry, media activation, media planning and vendor landscape
• Active listening
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Upwards management
• 2+ years of experience in a digital marketing environment, agency and/or client experience

Details

• Location: India