Media Analyst

Overview

As a Media Analyst on the Enterprise Media team, you will act as a subject matter expert in digital campaign management, ensuring digital advertising campaigns are set up and optimized to deliver strong performance and activation efficiencies.

What you'll do

• Work closely with digital paid channel teams to ensure flawless media planning, ad set-up, optimization and performance and insights.
• Coordinate and support campaigns and channels across external platforms and ad servers with various buying strategies.
• Identify, recommend and execute scalable operational tactics to support brand, engagement and performance results.
• Participate in and enforce key business enhancements related to tagging, trafficking, creative rotation, dynamic capabilities, third-party verification and other campaign management functions.
• Ensure stringent compliance and continuously evolve campaign performance.
• Focus on efficiencies through automation so business and brand goals are consistently achieved.
• Keep pace with digital and social advertising industries and translate relevant developments into recommendations and new ideas for Target.

What you'll need

• Bachelor's degree or higher in Marketing, Advertising, Economics, Business, Analytics, Data, or a related field.
• 4+ years of experience in digital marketing, performance marketing, media planning, campaign management, trading, optimization, or media analytics.
• Strong hands-on experience managing large-scale paid media campaigns across programmatic, search, social, retail media, display, video, CTV, and/or other digital channels.
• Deep understanding of full-funnel performance marketing and how media impacts awareness, consideration, conversion, retention, and revenue growth.
• Experience with platforms such as Google Ads, Meta Ads Manager, Amazon Ads, DV360, The Trade Desk, DSPs, ad servers, retail media platforms, and measurement systems.
• Proficiency with campaign management, analytics, BI/reporting tools, and marketing technology stacks such as Google Analytics, Adobe Analytics, Tableau, Looker, Power BI, DMPs, CDPs, MMPs, or similar tools.
• Strong analytical ability with experience interpreting large datasets, identifying trends, diagnosing performance issues, and translating data into actionable recommendations.
• Understanding of brand safety, viewability, fraud prevention, inventory quality, tracking, tagging, attribution, and measurement best practices.
• Ability to evaluate creative and content assets for channel fit, messaging alignment, compliance, and performance effectiveness.
• Strong written and verbal communication skills, stakeholder management, problem-solving ability, and comfort operating in a fast-paced, ambiguous environment.
• Passion for media, data, analytics, technology, continuous improvement, and mentoring team members.

Details

• Location: Bangalore, India.