Manager - Marketing, Colors

Overview

Manager within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by consumer insights, creative excellence and media effectiveness across TV and OTT.

What you'll do

• Plan and execute end-to-end launch and sustenance campaigns across OTT, TV, print, OOH and on-ground.
• Develop creative briefs, KVs, messaging frameworks and campaign innovations aligned to consumer insights.
• Drive timely execution of promos, creatives, internal branding and campaign rollouts.
• Translate consumer behavior, cultural insights and research findings into sharp marketing strategies.
• Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities.
• Proactively flag growth opportunities and red-flag issues for assigned shows.
• Lead proactive sustenance planning to maintain slot health, audience engagement and show visibility.
• Ensure regular creative refreshes, platform visibility and integrated solutions across the Colors ecosystem.
• Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales and Distribution.
• Coordinate with external creative, media, production and research agencies for seamless execution.
• Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks and presentations.
• Drive efficiency, speed and quality improvements through smart use of technology.

What you'll need

• Bachelor's or Master's degree in Marketing or a related discipline.
• 10-12 years of experience in Marketing, Brand, Communications, Advertising or Media.
• Strong consumer-first thinking with ability to convert insights into effective marketing plans.
• Experience working on 360-degree marketing campaigns (OTT, TV, Digital, Print, OOH, PR).
• High creative sensibility with strong execution rigor.
• Interest and understanding of Hindi GEC and audience behavior.
• Working knowledge of digital and social media marketing.
• Basic understanding of TV viewership metrics (GRPs, Reach, TSV).

Details

• Location: Mumbai.