Marketing Consultant

Overview

Marketing Consultant in Caterpillar's Electric Power Division (EPD), shaping how EPD's integrated power solutions, parts and services are brought to market.

What you'll do

• Develop and execute marketing plans for expansion of existing brands and development of new products or services.
• Collaborate and maintain effective internal communications with product, commercial, business development, dealer, customer experience, and marketing teams to align business objectives, customer needs, unique selling points, value propositions, launch readiness, and market execution.
• Conduct and synthesize customer, market, competitive, and channel insights to identify opportunities, define target audiences, develop differentiated positioning and messaging, and build effective customer strategies.
• Develop clear, compelling, and customer-focused messaging that translates complex technical or business information into relevant customer outcomes and reasons to act.
• Develop and maintain marketing content and sales-enablement materials, ensuring accuracy, brand consistency, audience relevance, and usability across regions and channels.
• Train sales and dealer teams on customer needs, value propositions, key messaging, and new offerings to support effective customer conversations and market execution.
• Identify and lead projects that address customer pain points and market needs while advancing key business and growth objectives.
• Manage agency and supplier partners to deliver high-quality work within agreed scope, timing, budget, and brand standards.
• Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggest necessary interventions for improvement.
• Develop thought leadership content that positions Caterpillar Electric Power as a trusted industry voice and supports business objectives.

What you'll need

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field, or equivalent relevant experience.
• Strong written and verbal English communication skills, with demonstrated ability to translate complex technical or business information into clear, compelling, and customer-focused messaging.
• Demonstrated experience developing and executing go-to-market strategies and marketing plans for products, services, or solutions.
• Experience developing value propositions, positioning, messaging frameworks, marketing content, and sales-enablement materials for different customer audiences.
• Proven ability to work effectively with global and cross-functional teams.
• Demonstrated ability to manage multiple stakeholders, priorities, and projects in a fast-paced, matrixed environment while delivering high-quality outcomes.
• Demonstrated ability to manage external vendors and internal stakeholders.
• Knowledge of customer focus, global perspective, creativity, effective communications, relationship management, strategic thinking, and vendor/supplier management at a working level.

Nice to have

• Master's degree.
• Experience in B2B, industrial, energy, power generation, or other technically complex industries.
• Proficiency with Microsoft 365 tools and experience using marketing analytics, content management, and CRM.

Details

• Location: Bangalore, Karnataka, India.
• Travel of around 10-15%.
• Relocation is not available for this role.