Marketing Operations Coordinator

Overview

Marketing Operations Coordinator responsible for building, launching, and optimizing marketing programs in Marketo and Salesforce. The role supports campaign execution, data quality, reporting, and marketing operations processes on a lean team.

What you'll do

• Build and launch emails, landing pages, forms, lists, nurture streams, and campaigns in Marketo.
• Manage event and webinar operations, including integrations, registration, attendance sync, and confirmation flows.
• Monitor data quality and troubleshoot Marketo–Salesforce sync issues.
• Support lead lifecycle, routing, and alerting operations.
• Manage campaign requests, trackers, launch checklists, and stakeholder status updates through Jira.
• Build campaign performance reports and recommend optimizations.
• Maintain reusable templates and documented processes.

What you'll need

• 1–2 years of experience in marketing operations, campaign operations, or a similar B2B marketing role.
• Hands-on experience building and managing campaigns in a marketing automation platform.
• Working familiarity with Salesforce and lead and data flows between marketing automation and CRM systems.
• Exceptional attention to detail.
• Strong organizational skills for managing multiple campaigns and deadlines.
• Clear, proactive communication across marketing and sales teams.
• A data-driven, process-oriented mindset and willingness to take ownership.

Nice to have

• Experience as a Marketo Administrator.
• Experience building reports and working with marketing data.
• Experience using AI tools to automate manual tasks.
• Experience marketing to technical audiences.

Details

• Remote position in the United States.
• Light travel required 3–4 times per year.
• Central or Eastern Time Zone candidates preferred.
• Base salary: $75,000–$95,000 per year.