Marketing Specialist, Paid Social

Overview

Build, launch and optimize paid social campaigns at scale across multiple platforms as part of the zMedia Center of Excellence team, supporting brand and performance goals for Zillow.

What you'll do

• Build, QA, launch, and optimize paid social campaigns for multiple lines of business
• Improve performance by testing new creative, targeting, and advertising capabilities
• Support various paid social workstreams including campaign audits, troubleshooting, reporting, and analyses
• Collaborate asynchronously with team members in North America through Slack, email, Google Drive, and project management tools
• Attend virtual team meetings occurring during the evenings in India Standard Time
• Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

What you'll need

• 2-5 years of work experience in paid social
• Hands-on execution of campaigns such as Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, and LinkedIn with annual budgets exceeding $250K USD
• Proven ability to effectively manage campaigns to drive strong business results
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Detail-oriented with strong quantitative and analytical skills
• Experience analyzing large amounts of data from multiple sources and compiling them into insights and recommendations to improve results
• Familiarity with incrementality testing and conversion event implementation and QA
• Strong problem-solving and time management skills
• Comfortable working asynchronously with team members in North America
• Fluent in English and strong written/verbal communication skills

Nice to have

• BS degree or equivalent experience in Business, Economics, Statistics or related field

Details

• Office position at the Zillow India office for approximately 80 to 100 percent of time each month
• Must live within a reasonable commuting distance of the office
• Virtual team meetings held during evenings in India Standard Time