Modern Retail Specialist

Overview

Manage regional trade marketing activations and brand visibility across modern and traditional trade for Philips' PH business, delivering sell-out and sales targets at ISP and non-ISP outlets.

What you'll do

• Manage all regional trade marketing activations and brand visibility in modern and traditional trade.
• Be responsible for sell-out for ISP and non-ISP outlets of the region.
• Work closely with the local sales team to realize sales targets at key customers and provide input for local strategies.
• Manage, train and develop ISPs and merchandisers to perform to their best potential.
• Be responsible for input delivery by ISPs and merchandisers.
• Ensure ranging, listing and assortment as per outlet segmentation, working closely with KAM.
• Drive best-in-class marketing activity regionally.
• Plan and implement regional and trade actions and promotions to optimize stock levels in the chain, stimulate sell-out and build distribution channel loyalty.
• Monitor the impact of new activities through sales metrics, and review and implement strategies to improve activation efficiency and productivity.
• Ensure execution as per planned timeline, budgets and brand integrity.
• Optimize shelf (portfolio, promotions, etc.) presence and visibility, and improve customer experience at the point of purchase to drive brand preference, conversions and basket size.
• Manage, train, motivate and retain marketing executives, promoters and merchandisers.
• Drive retail training, POS and concept selling.
• Be actively and consistently present in the field on a regular basis to implement and monitor trade marketing initiatives.

What you'll need

• Sell-out manager or sell activation experience from the FMCG / FMCD industry of 4-5 years.
• Leadership ability to handle and manage a team and get the best out of them.
• Good at planning, with strong execution skills and experience.
• Good at data analysis and reporting.
• Strong communication skills.
• Attention to detail and high commitment levels.

Nice to have

• A good understanding of the marketing and sales function of reputed brands.

Details

• Location: Bangalore.
• Traveling expected within defined geographies, extensive travel for almost 80% of working days.
• Field role, generally carried out at customers' or suppliers' locations.