Performance Marketing Analyst, Paid Acquisition

Overview

Own paid acquisition campaigns across Meta and Google Ads to attract qualified professionals into Turing's talent marketplace, optimizing for applicant quality and onboarding outcomes.

What you'll do

• Plan, launch, manage, and optimize campaigns across Meta and Google Ads.
• Develop targeting strategies across audiences, geographies, job categories, and professional skill sets.
• Manage campaign setup, budgets, bidding, creative testing, and ongoing optimization.
• Understand priority roles, talent requirements, and marketplace timelines, and build acquisition plans that reach relevant professionals when and where they are needed.
• Adjust campaign priorities as marketplace demand and business needs change.
• Track performance from ad click and application through qualification, selection, and onboarding.
• Improve cost per qualified applicant and cost per onboarded professional.
• Identify the audiences, messages, and channels that produce the strongest downstream outcomes.
• Test audiences, keywords, creative, messaging, landing pages, and bidding strategies.
• Partner with marketplace operations, creative, and analytics teams to improve application journeys and conversion rates.
• Evaluate additional channels such as TikTok, X, job advertising networks, and other relevant platforms.
• Monitor spend, acquisition costs, conversion rates, and funnel performance.
• Use spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to evaluate results.
• Share clear recommendations on what is working, what needs to change, and where the next growth opportunity lies.

What you'll need

• Two to four years of experience in performance marketing, paid acquisition, or advertising campaign management.
• Direct experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgets, bidding, testing, and optimization.
• A track record of improving acquisition efficiency and conversion quality, supported by specific campaign examples and measurable results.
• Strong analytical skills and comfort working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution, GA4, and Google Tag Manager.
• The ability to manage multiple campaigns, respond quickly to changing priorities, and communicate clearly with marketplace operations, talent, creative, and analytics teams.
• Candidates whose experience is limited to campaign reporting or coordination without hands-on ownership of Meta and Google Ads will not be a fit.

Nice to have

• Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels.
• Experience in talent marketplace growth, job platforms, or high-volume lead generation.
• Experience running campaigns across multiple countries or for specialized professional audiences.
• Familiarity with advertising policies applicable to employment campaigns.

Details

• Location: Bangalore, India (ATS lists Bengaluru, Karnataka and Chennai, Tamil Nadu, India).