Practice Development Consultant

Overview

Practice Development Consultant role for ZEISS Refractive, working with refractive laser hospitals to train staff and grow Laser Vision Correction procedure conversions, alongside digital marketing for lead generation.

What you'll do

• Train hospital staff for better procedure conversion at hospitals with refractive lasers.
• Work with the hospital's social media agency for lead generation.
• Visit selected customers (approx. 50 across Karnataka, Kerala, TN, AP and Telangana) to discuss growing refractive procedure conversions and revenue.
• Arrange CME programs and round table meetings with optometrists, counselors and call center staff.
• Provide branding support (in-clinic and digital) during new refractive laser installations.
• Organise milestone celebrations with refractive centers, such as 1000 SMILE pro procedures achieved by a center.
• Execute ZEISS marketing campaigns, such as the 10 million eyes SMILE campaign.
• Attend ophthalmology conferences.

What you'll need

• Minimum and maximum years of relevant experience in digital marketing (figures not stated in the source).
• Bachelor's degree in marketing, business, communications, or related field.
• Experience in MedTech / Healthcare is mandatory.
• Hands-on experience in digital marketing (campaign management, performance marketing, or digital strategy).
• Strong practical experience with paid media (Google Ads, Meta / Facebook and Instagram Ads, etc.).
• SEO and basic website optimization.
• Social media management and content planning.
• Good command of analytics tools (e.g. Google Analytics, platform dashboards, Excel/Power BI for reporting).
• Ability to translate clinical/technical features into clear, patient-friendly communication.
• Strong stakeholder management and communication skills (internal and external).
• Ability to work closely with Sales and align digital activity to revenue goals.
• Data-driven mindset with a bias for execution and continuous improvement.
• High level of ownership, integrity, and compliance orientation aligned with ZEISS values.

Nice to have

• Exposure to the MedTech / Healthcare industry; eye care / ophthalmology experience preferred.
• MBA or post-graduate in marketing or digital marketing is an added advantage.
• Exposure to ophthalmology / eye care / elective procedures (e.g. LVC, cataract, aesthetics).
• Experience working with or supporting clinics / hospitals / medical practices in patient acquisition or brand-building (strongly preferred).
• Basic marketing automation / email tools and CRM integration.

Details

• Location: Bangalore (source location line: Mumbai).
• Field job with about 80% time in the field (approx. 15 days in a month).
• Travel to selected customers in Karnataka, Kerala, Tamil Nadu, Andhra Pradesh and Telangana.
• Reports to: Marketing Manager Refractive / Business Manager Refractive / Head of Marketing – Medical Technology.