Principal Product Marketing Manager, Competitive

Overview

Own GitLab's competitive point of view on AI and agentic software development and serve as the authority on the company's market differentiation, working across sales, product, investor relations, analysts and leadership.

What you'll do

• Own GitLab's competitive positioning for AI and agentic software development end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions.
• Turn competitive analysis into the narrative the field, analysts, and executives all use.
• Own the operating rhythm that converts competitive signal into a position and action within days.
• Give Product an opinionated read on what competitive movement means for roadmap sequencing, with evidence and a recommendation.
• Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, and measure the results.
• Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline.
• Brief Investor Relations, industry analysts, sales, and executive leadership, owning the competitive-landscape narrative with analysts and PMMs.
• Raise the competitive bar across the PMM team.

What you'll need

• Proven impact at the organizational and industry level.
• Deep domain expertise in SDLC, DevSecOps, and agentic software development to engage technical buyers and executive audiences.
• Track record of driving competitive positioning that delivers measurable win-rate impact.
• Fluency in the AI/agentic coding landscape and competitor exposure areas.
• Established thought leadership with industry recognition (speaking, publications, advisory roles).
• Experience briefing executives, investor relations, and industry analysts.
• Ability to form and articulate a clear point of view quickly despite incomplete information.
• Strong communication skills to translate complex technical concepts into clear narratives.
• Practical experience using AI tools within your workflow.
• Self-directed, data-driven mindset using win/loss insights to guide strategy.

Details

• Remote role; locations listed as Remote, Canada and Remote, United States.
• Ability to travel if needed and comply with the company's travel policy.
• Base salary range for United States residents: $168,000 to $285,600 USD (excludes bonuses, equity, and benefits).
• Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.