Program Manager, Influencer Marketing

Overview

Build and scale Atlys' influencer marketing program from the ground up, owning the end-to-end creator strategy, partnerships, campaign execution, budgets and performance across creator categories.

What you'll do

• Build the influencer marketing program: develop the overall creator strategy across platforms, categories and creator tiers to drive reach, engagement and conversions.
• Own influencer partnerships: source, evaluate, negotiate and manage creator partnerships, including commercial agreements, deliverables and long-term relationships.
• Drive campaign execution: plan and execute influencer campaigns end to end, from briefing and content ideation to production, publishing and performance tracking.
• Manage budgets and performance: own campaign budgets, track spends and evaluate performance through metrics such as reach, engagement, cost per view, cost per visit, CAC and cost per application.
• Build a scalable creator network: establish a pipeline of creators, agencies and talent partners and develop processes for sourcing, onboarding and managing partnerships at scale.
• Drive creative quality: work closely with creators and internal creative teams to develop compelling content aligned with Atlys' brand that drives audience action.
• Build operational excellence: create systems for campaign planning, creator tracking, contract management, payments, content approvals and reporting.
• Collaborate cross-functionally with Brand, Growth, Performance Marketing and Creative teams to identify winning content and amplify high-performing creator campaigns.
• Lead and scale the function: build and manage a team or pod as the program grows, ensuring consistent execution and quality across campaigns.

What you'll need

• 7+ years of experience in influencer marketing, creator marketing, partnerships or digital marketing.
• Hands-on experience building and managing influencer campaigns across multiple platforms and creator categories.
• Strong commercial and negotiation skills, with experience managing creator budgets, partnerships and agency relationships.
• Data-driven and comfortable analysing campaign performance, budgets, ROI, CAC and conversion metrics.
• Strong creative instincts and an understanding of what makes influencer content engaging, authentic and effective.
• Experience managing high-volume campaigns and building processes to scale creator partnerships.
• Equally comfortable with strategy, stakeholder management and hands-on execution.
• Strong ownership, project management and problem-solving skills, and able to operate independently in a fast-paced startup environment.

Details

• Location: Delhi HQ.