Sales Consultant - Retail Excellence

Overview

Drive retail excellence, standardization and business performance across ZEISS VISION CENTERS (ZVCs) by deploying SOPs and best practices, tracking and diagnosing retail KPIs, and executing structured improvement plans.

What you'll do

• Deploy and implement retail SOPs and standards across all ZVCs, monitor adherence and identify execution gaps.
• Establish and replicate best practices across the ZVC network and continuously improve SOPs based on store feedback and business requirements.
• Own the tracking and performance review of key ZVC retail KPIs, including footfall, conversion (eye-test, eye-test-to-purchase, overall), ATV, and revenue per store / per employee.
• Track and analyze product mix (frame, lens, sunglass and contact lens), frame–lens attachment, premiumization and brand/category mix.
• Track, analyze and improve quality KPIs such as NPS and returns; benchmark stores against the network and best-performing ZVCs.
• Identify underperforming stores, KPIs and categories, conduct root-cause analysis, and develop structured frameworks with clear actions, owners and timelines.
• Work with ZVC partners and store teams to implement corrective actions, track impact, ensure improvements are sustained, and scale successful interventions across the network.
• Act as the key interface between ZVCs and Marketing, Training, Device/Technology and other relevant functions, translating store requirements and performance gaps into cross-functional actions.
• Identify gaps in store team capability and behaviour, partner with Training, and monitor whether training improves execution and KPIs.
• Support stores with playbooks, tools, coaching frameworks and standard practices.
• Drive consistency in the ZVC consumer journey and experience, monitor adherence to eye-test, consultation and selling standards, and identify friction points impacting conversion.
• Maintain a robust ZVC Retail Excellence dashboard and prepare regular performance reviews covering what happened, why it happened, and what needs to be done.
• Track action plans to timely closure and provide management with insights, risks, opportunities and recommendations.

What you'll need

• More than 5-7 years of progressive sales / product training experience with strong understanding of retail operations and retail KPIs.
• Strong analytical and problem-solving ability, with the ability to translate data into actionable improvement plans.
• Strong understanding of category/product mix and retail productivity.
• SOP / process deployment experience.
• Strong stakeholder and cross-functional management skills.
• Ability to influence franchise/partner stores.
• Strong execution and project management skills.
• Good Excel / BI / dashboarding capabilities.
• Customer-centric and commercially oriented mindset.

Nice to have

• Retail management experience.

Details

• Location: New Delhi.