Senior ABM Manager (Remote)

Overview

Build and run PriceLabs' account-based marketing function from the ground up, owning ABM strategy and execution for Large Property Managers and Hotels across global markets, with a dedicated budget.

What you'll do

• Define ideal customer profiles for Large PMs and Hotels, build account tiering (1:1, 1:few, 1:many), prioritize markets, and design journeys from first touch to free plan sign-up.
• Set account selection criteria, then build, enrich, and maintain target account and contact lists across segments and markets.
• Build, launch, and optimize ABM campaigns hands-on across LinkedIn, Meta, Google, and programmatic, from audience setup and creative briefs to bidding and budget pacing.
• Write and run account-based email sequences, and execute gifting and direct mail programs for top-tier accounts.
• Plan and manage a dedicated ABM budget, allocating spend across segments, markets, and channels based on performance.
• Select and implement enrichment, intent, and orchestration tools, and configure account structure and scoring in the CRM.
• Partner with Product Marketing on segment and market messaging, and with Sales & RevOps on engagement signals, handover criteria, and account reviews.
• Track and report pipeline sourced, measured as free plan sign-ups from target accounts, alongside account coverage, engagement, and cost per sign-up.
• Use AI and automation to accelerate account research, list enrichment, personalization, and reporting.

What you'll need

• 4+ years in B2B SaaS marketing, including at least 2 years running ABM programs hands-on.
• Proven experience launching an ABM function or significantly scaling an early-stage program.
• Direct campaign management experience in LinkedIn Campaign Manager, Meta Ads, and Google Ads.
• Track record owning a paid media budget and making clear allocation and efficiency decisions.
• Working knowledge of CRM platforms (Salesforce, HubSpot, or Zoho) and enrichment or intent tools (Clay, 6sense, Demandbase, Apollo, or similar).
• Experience running programs across multiple regions and buyer types.
• Comfortable building KPI frameworks, analysing funnel performance, and defending attribution with Sales leadership.
• Moderate to advanced hands-on experience using generative AI and automation tools to streamline workflows.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to have

• Familiarity with the hospitality, travel tech, or Short-Term Rental (STR) industries.
• Experience marketing to enterprise and mid-market buying committees in parallel.
• Additional languages relevant to our global markets.

Details

• Remote role open only to individuals residing in India.