Overview
A senior nutrition sales role covering a territory in Thiruvananthapuram, growing Abbott Nutrition product recommendation and market share among Health Care Professionals through multichannel, consultative customer engagement.
What you'll do
- Understand the market and category opportunities within territory to identify market share growth opportunities at the customer and account level.
- Maintain deep, current knowledge of medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to sell and educate HCPs about Abbott products.
- Develop and execute multichannel customer engagement plans that generate demand for Abbott brand products and grow recommendation and market share.
- Use customer segmentation, type and behaviour data to inform engagement and account management strategies.
- Develop and maintain strong relationships with HCPs at different levels of responsibility and influence, and use existing relationships to expand the customer network.
- Secure commitment to recommend Abbott products by increasing HCP knowledge of nutrition's role in patient quality of life and the role of Abbott products in quality nutrition, through consultative selling dialogues.
- Define and deliver the 'Unique Value Proposition' from the HCP's perspective, including positioning of Abbott brand products, by continuously uncovering individual HCP needs and priorities through multichannel touchpoints.
- Deliver consultative sales calls from the perspective of the HCP and their patients, anticipate and manage objections, and gain clear commitment to recommending Abbott products.
- Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives.
- Implement customer segmentation, identify new leads and customers, and ensure timely reporting of daily activities per the SFE SOP.
- Use data and insights from digital and omnichannel activities to refine HCP profiles and choose engagement activities that fit each HCP's needs, preferences and goals.
- Collaborate with cross-functional teams (Marketing, SFE, CRM, etc.) to support patient nutrition education, influence customer and patient choice, and deliver a consistent end-to-end engagement experience.
- Measure progress against customer and account objectives per the account plan, and take action to meet targets and KPIs (monthly, quarterly, annually) as assigned by the Sales Manager.
- Act in alignment with compliance and regulatory expectations.
What you'll need
- Graduate in science or pharmaceuticals/nutrition.
- Minimum of 2 years' experience in the Pharma/Nutrition industry.
- Excellent product knowledge, able to translate that knowledge into effective in-clinic performance.
- Good understanding of nutrition science.
- Ability to establish, connect and develop contacts and relationships with ease.
- Knows his numbers well and is a good team player who collaborates where possible.
Details
- Location: India, Kerala, Thiruvananthapuram; remote.
- Travel: Yes, 75% of the time.
- Work shift: Standard.
- Significant work activities: continuous standing for prolonged periods (more than 2 consecutive hours in an 8-hour day).
- Job family: Sales Force. Division: ANI International Nutrition.
Read the full description and apply on the company’s own careers page.