Social Media Manager

Overview

Creator / Writer (Creative Director – Copy) role creating compelling social media content for Google India's social channels, covering moments, daily content and campaigns.

What you'll do

• Create content for Google India's social channels, including moments, everyday content and campaigns.
• Plan campaigns, set campaign strategy and manage the content calendar, working with partners, creators and agencies to create content.
• Oversee creative delivery for always-on social content, social-first short-form video, paid social ads and creator content.
• Manage internal stakeholders across global teams, ensuring great work is reported well and inputs are taken from cross-functional teams before executing any campaign.
• Manage budgets across different work streams across the campaign lifecycle.
• Oversee annual contracting and budgets with agencies and vendors.

What you'll need

• A strong eye for quality social content.
• Organisational and multitasking skills.
• Stakeholder management and collaboration.
• Being resourceful, a self-starter and inherently innovative and creative in problem solving.
• Adept at brand and creative strategy.
• Agency management.
• 6-10 years of experience working in marketing, ideally social and digital.
• A keen interest in and understanding of social, trends, marketing and how brands are built online.
• Ability to work with partners and agencies and bring an idea together.
• Coming up with an idea and producing it end to end.
• Self-starter, content producer attitude.
• Knowledge and awareness of the social media influencer ecosystem.
• Understanding of reading data and working with the analytics team to implement insights as part of content strategy.
• Passion for and inquisitive about AI and new technologies.
• Ability to learn and digest the benefits and features of AI tools is critical.

Nice to have

• Copywriting skills and experience running social channels.
• Understanding and knowledge of AI tools.

Details

• Location: Gurgaon, Haryana, India.
• Hybrid work mode.
• Req ID: 19089.