Sr. Strategic Alliance Marketing Manager (Remote, DEU)

Overview

Senior Strategic Alliance Marketing Manager to lead marketing for a significant new strategic technology partnership in Europe, initially focused on Germany with potential scaling across wider European markets.

What you'll do

• Develop and drive the joint alliance marketing strategy, roadmap, priorities, and success measures.
• Coordinate partnership marketing by building relationships with key stakeholders across CrowdStrike and the partner organization.
• Create positioning, messaging, and go-to-market strategies for relevant European audiences.
• Drive marketing from awareness through solution adoption, demand creation, and longer-term growth.
• Orchestrate cross-functional teams across partner/field/product/brand/comms/PR/digital to meet agreed objectives.
• Develop integrated B2B marketing programs including campaigns, content, digital, IT events, sponsorships, and executive engagement.
• Define KPIs and reporting, and provide regular executive updates on progress, results, milestones, risks, and next steps.

What you'll need

• 12+ years of B2B marketing experience.
• 8+ years within technology, enterprise software, cloud, cybersecurity, or related markets.
• Proven experience leading strategic marketing initiatives, technology alliances, or complex B2B go-to-market programs.
• Fluency in both German and English (written and verbal).
• Germany-based, with ability and willingness to travel regularly to partner locations and relevant meetings/events throughout Europe.
• Bachelor’s degree in marketing, business, communications, or equivalent professional experience.

Details

• Work mode: Remote.
• Initial focus: Germany.
• Travel: Regular travel across Europe to partner locations and meetings/events.