Vice President - Entertainment Pricing, Planning, Supply and Ad Products, Digital

Overview

Lead end-to-end monetization strategy, pricing, supply planning and ad product innovation for JioHotstar's Digital Entertainment Ads business, working at the intersection of product, technology, sales and monetization.

What you'll do

• Lead pricing, planning and monetization strategy for the Digital Entertainment Ads business.
• Drive supply planning, inventory optimization and yield management to maximize revenue potential.
• Develop pricing frameworks, packaging strategies and commercial propositions aligned with advertiser needs and business objectives.
• Identify opportunities to improve monetization across devices, formats, audiences and content environments.
• Own the roadmap for advertising offerings across devices and platforms.
• Drive the development and launch of innovative ad products, formats, targeting capabilities and advertising experiences.
• Translate market trends, advertiser requirements and business opportunities into scalable product initiatives.
• Partner with Product and Engineering teams to define priorities, manage dependencies and ensure timely execution.
• Drive programmatic monetization strategy, including partnerships across DSPs, SSPs, exchanges and other ecosystem participants.
• Identify opportunities to strengthen programmatic yield, supply access and private marketplace offerings.
• Evaluate and enable new advertising technologies, monetization models and ecosystem partnerships.
• Ensure alignment between programmatic initiatives, commercial objectives and operational capabilities.
• Lead a high-performing team of individual contributors driving ad technology and product initiatives across multiple stakeholder groups.
• Collaborate closely with Sales, Product, Engineering, Ad Operations and BI teams to deliver business-critical initiatives.
• Coordinate pilots, A/B testing, feedback loops and phased rollouts to validate solutions before scaling.
• Proactively identify risks, resolve execution roadblocks and ensure effective stakeholder alignment.
• Partner with Sales teams to develop and commercialize packaged propositions, custom solutions and strategic advertising offerings.
• Support strategic deals by translating product capabilities into compelling advertiser solutions.
• Work with relevant teams to resolve initial technology or implementation challenges and ensure smooth adoption.
• Enable Sales teams with clear positioning, product understanding and commercial use cases.
• Provide concise and structured updates to senior leadership on program progress, key decisions, dependencies and risks.
• Establish effective governance mechanisms to track priorities, milestones and business outcomes.
• Build a culture of ownership, innovation, collaboration and execution excellence within the team.
• Influence senior stakeholders across business, product and technology functions to drive outcomes in a complex and evolving environment.

What you'll need

• Bachelor's or Master's degree in a relevant discipline.
• 12-15 years of experience in digital media, AdTech, programmatic advertising, product strategy, monetization, pricing or revenue strategy roles, or management consulting experience.
• Strong people management experience, with a track record of building and leading high-performing teams.
• Hands-on experience in one or more of: ad product development and innovation; pricing and packaging; programmatic monetization; yield and inventory management; new advertising formats and experiences.
• Strong commercial acumen and the ability to translate product and monetization levers into measurable revenue impact.
• Excellent communication, stakeholder management and influencing skills.
• Structured problem-solving approach, strong ownership mindset and the ability to operate effectively in ambiguous environments.
• Ability to balance strategic thinking with hands-on execution and operational rigour.

Nice to have

• Deep understanding of the digital advertising ecosystem, including DSPs, SSPs, exchanges, header bidding, private marketplaces and targeting.
• Experience in digital video advertising, connected TV, streaming platforms or entertainment monetization.

Details

• Location: Mumbai.