Overview
Category Marketing Planner responsible for partner value propositions, integrated solution offerings, and market positioning, including customer acquisition and business expansion through partner channels.
What you'll do
- Direct development and launch of value propositions, integrated solution offerings, and partner-led market positioning.
- Nurture strategic relationships with business, technology, and channel partners.
- Onboard new strategic partners and optimize existing partnerships.
- Lead partner-channel strategies for acquiring new customers and expanding existing business.
- Lead training and sales support, including sales education program development for partner sales forces.
- Create and execute partner marketing programs to drive demand and incremental revenue.
- Manage and optimize MDF by tracking availability, utilization, compliance, and proposing new MDF initiatives.
- Develop messaging and content frameworks for partner programs and campaigns.
What you'll need
- Recommended four-year/graduate degree in Marketing, Business Administration, or related discipline (or commensurate experience).
- Typically requires 7-10 years of work experience, preferably in marketing, partner, sales, industry, channel, or related field.
- Knowledge of Agile methodology.
- Experience in business development and business-to-business marketing.
- Channel management and channel sales experience.
- Demand generation and go-to-market strategy knowledge.
- Familiarity with Salesforce.
Details
- Location: Gurugram, Haryana, India.
- Employment type: Full time.
Read the full description and apply on the company’s own careers page.
● Live
